Our Greeting to You 
DEAR CUSTOMERS: 
We extend our appreciation to you for your orders and business 
as we enter into another year of furnishing wealth and happiness 
to our hundreds of thousands of satisfied customers. 
About 106 years ago, John F. Shaefer started a seed business 
near the present location of the St. Charles Hotel. Soon after 
starting he moved his store to the location now occupied by our 
Company. D. A. Maupay succeeded the Shaefer Seed Store and 
was in turn succeeded by E. F. Virgin about the time of the Civil 
War. A few years later Mr. Jesse Fettis purchased the business 
from Mr. Virgin, who was his brother-in-law. Mr. Fettis ran the 
business until 1889 when Mr. Richard Frotscher then located on 
Dumaine Street, purchased the store from Mr. Fettis, placing Mr. 
Joseph Steckler, now President of the J. Steckler Seed Co., Ltd., 
in charge. In 1897 Mr. Joseph Steckler and Mr. Richard P. 
Steckler organized the J. Steckler Seed Co. Ltd., and purchased 
the Gravier Street business. About a year later the business of 
Richard Frotscher on Dumaine Street was purchased by the newly 
organized Company and later the Dumaine Street business loca- 
tion was discontinued. So we are over 100 years old in business. 
Isn't it a pleasure to deal with a Company that has such an in- 
teresting history of service to the South? Don’t you feel a great 
deal of confidence in dealing with a concern as old as ours? 
We are proud of our history and we use the valuable informa- 
tion gained through these many years of business in furnishing 
you with the Best Seed you can buy at the Best Price. 
Yours for Seeds, 
J. STECKLER SEED CO., Ltd. 
JOSEPH STECKLER, President . FRANK S. LOVE, Vice President 
A. J. TROSCLAIR, Secretary-Treasurer 
NOTE:—To our Friends and Customers. We are anxious to increase our mailing list 
with correct names and addresses of those interested in seed and for that 
courtesy, we will be glad to send 6 Papers of Assorted Flower Seeds suitable 
for the Season in return for this favor. 
