ALL-AMERICA AWARD WINNER FOR 1968 



Floribunda. (G. de Ruiter.) Plant Pat. 2540. If a picture 

 can speak, certainly the one above tells the story of the 

 inany-splendored rose named Europeana. As you can see, one or two 

 ^^ sprays fill a container with satiny red color. And these big clusters will 

 last a week without fading. Each flower of 25 to 30 ruffled petals opens from 

 a tight little bud to a delightful cupped form. Outdoors too the color is very 

 long lasting, holding well in virtually all kinds of weather. The plant grows 

 low, compact and well shaped, carrying its great masses of bloom on strong 

 steins. Foliage is lustrous rich green. This is a true landscape or bedding 

 Floribunda that will give complete satisfaction to anyone who plants it. 



As well as the All-America Award, Europeana has won gold medals in 

 France and in its native Holland. It spreads the message of "flower power" 

 to all who see it. The finest deep red Floribunda yet. 



$3 ea. — 3 or more, $2.65 ea. 



Floribunda roses have 

 by this time estabhshed 

 a secure place for them- 

 selves. Many Hybrid 

 Teas are prolific bloom- 

 ers, true — but the word 

 Floribunda {abundant flowering) was 

 coined to express the new concept in 

 bloom production that these plants 

 offer. Floribundas carry their flowers 

 in such many-stemmed clusters, as 

 shown by Europeana in the illustration 

 at the left, that a new word was called 

 for. 



Hybridizers have now crossed so 

 many strains that new Floribundas show 

 strong Hybrid Tea characteristics. They 

 bear some blooms one to a stem, and 

 often the buds are perfect examples of 

 the exquisite form associated with the 

 finest Hybrid Teas. (See Zambra and 

 Sunspot on the opposite page.) And 

 they keep the habit of extra free bloom- 

 ing. This is all to the good, for it gives 

 the home gardener more. 



For the gardener Floribundas are ex- 

 tremely useful, not only in solid rose 

 beds but also as borders along a prop- 

 erty line and as edging for a walk or 

 driveway. Even a single plant can be 

 effective, tucked into a spot that calls 

 for recurring color. They appreciate 

 moderate care — what growing plant 

 doesn't? — but most Floribundas are 

 reasonable in their demands. 



On page 3 are shown the two Flori- 

 bundas that won the All-America for 

 1969 — Angel Face and Gene Boerner. 

 They will be a sure-fire attraction in any 

 planting. . . and just picture them in a 

 bouquet. 



OFFER No. 24 



4 Superior 

 Floribundas 



EUROPEANA 

 GAY PRINCESS 

 SUNSPOT 

 ZAMBRA 



$9.85 



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