STAR ROSE SERVICE (continued from page 3) 



definitely helpful and unexaggerated information as to classes, colors, 

 varieties, uses, habits, and even deficiencies, of the Roses of which 

 we speak. This book, our catalogue, truly tells the Rose story. 



Not only in words of truth is the story told, but the illustrations 

 also are closely accurate and authentic. 



Further, two methods are used to provide safe guidance toward Rose success, 

 in so far as the catalogue is concerned. First, the varieties of most importance 

 are described quite fully and in larger type; second, there is a Star Index 

 on page 8 listing 100 Everblooming preferred sorts, the preferment including, 

 after six months of arduous study, a composite of experience and judgment prob- 

 ably more complete than any ever before presented. 



This notable list has been compiled and evaluated through study of (a) all 

 known Rose awards in America and in Europe; (6) preferences expressed by our 

 customers and Rose friends both in letters and through the extent of their pur- 

 chases; (c) the various widespread referendum votes taken among members of 

 the American Rose Society; (J) our own carefully made field notes. (The index 

 on the inside back cover includes 234 varieties of Roses.) 



But the best possible information as to what Roses are will not 

 of itself assure success. That largely depends upon the Rose plants 

 that are used. The whole basis of our Star Rose Service is the offering 

 in these pages of Star Rose plants as the best obtainable. It is upon this 

 rock that our success has been built and that our future depends. 



These Star Roses are grown in the various selected varieties offered herein 

 with unusual care — the sort of care possible only in an organization with long 

 experience devoted to one end. This care is exerted not only upon the chdice of 

 what Roses to grow, but how and where to grow them, so that they shall best 

 make good our guarantee and accomplish our ideals. Throughout the growing 

 season they are kept clean and are protected. When in the late fall they must be 

 dug so as to be available for shipping to Rose-hungry friends in all parts of 

 America, they are taken out of the ground so carefully as to retain all their roots 

 intact and thereafter handled so that they may retain all their vitality and vigor. 



A Rose out of ground is like a fish out of water, and few Roses can survive dried- 

 out roots. Star Roses are never jDermitted to dry out. Brought in from the fields 

 under shelter, they are carefully sorted, pruned, and stored, with roots kept in soil 

 (nature's own way) with every precaution to keep the roots and tops in the pink 

 of condition. In our storage cellars heavy cork insulation and many tons of ice* 

 when needed, help us to maintain the exact temperature which will prevent these 

 fine Roses from "getting excited" and starting growth before they should. (We 

 have yet to learn of a Rose-grower anywhere else going to so much effort and 

 expense in an endeavor to take the risk out of Rose-growing!) 



This sedulous caxe follows the Rose to the very door-yard of the customer. 

 Instead of allowing our Rose plants to be depleted of strength through winter 

 evaporation from the long growths which must be removed anyway before plant- 

 ing either in fall or spring; at large cost, we prune the Roses for planting before they 

 are stored, and conserve the vigor of the plants in so doing. 



Every Star Rose is trade-marked, as any good article deserves to 

 be. The trade-mark is in the shape of a durable celluloid Star label, 

 on the face of which is the name of the Rose, with our name and 

 address on the back. This neat, permanent, and inconspicuous label, 

 fastened on by weatherproof wire, is the sign and seal of a guaranteed 



