Dear 



Gardening 



Friends: 



We are proud 

 to have received 

 all three "AARS 

 Awards" for 1968 

 on Star Rose entries 

 in the All-America 

 Rose Selections Trials. 



I have long wondered if American 

 rose gardeners are really aware of the 

 importance of the All-America Rose 

 Selections Award . . . the many years 

 of testing and careful judging through 

 which these varieties must pass before 

 receiving an Award. In order for a rose 

 to qualify for the "AARS Award" it 

 must be entered in each of the 24 Offi- 

 cial Test Gardens located throughout 

 the United States. Here these roses are 

 tested and scored for two full years by 

 qualified judges. There are usually 50 

 to 70 entries each year. The roses are 

 scored for color, form, vigor, disease 

 resistance, foliage, etc. Roses that seem 

 most distinctive and that score high 

 over the two-year period are chosen for 

 these awards. Often ten years elapse 

 from the time a hybridizer makes his 

 cross until a particular rose can be 

 placed on the market as an All-America 

 Winner. 



The hybridizing, growing the new 

 plants and selection of the two to three 

 best seedlings for entry in AARS trials 

 require five or more years. Two more 

 years are required for the AARS testing 

 and then two more for nurserymen to 

 produce the plants for your garden. 



You can readily see why the AARS 

 Seal which goes on every Award Win- 

 ner is almost conclusive proof of the 

 high quality of any rose that bears it. 

 I am proud to be able to recommend 

 that you include MISS ALL-AMERI- 

 CAN BEAUTY, SCARLET KNIGHT, 

 and EUROPEANA, the new 1968 All- 

 America Award Winners (and all 3 are 

 Star Rose introductions) in your order 

 for planting this spring. 



Sincerely, 



Wc arc pleased to make you this 

 special All- America Offer. In 

 fact, this is the first time wc have 

 ever made a special offer includ- 

 ing a Hybrid Tea, a Grandidora, 

 and a Floribunda. We're doing 

 it now only because all 3 of these 

 great new roses will bring you 

 tremendous satisfaction and en- 

 joyment and these 3 roses wc 

 know belong in every garden. 



MISS ALL-AMERICAN 

 BEAUTY, Hybrid Tea 



SCARLET KNIGHT, 

 Grandiflora 



EUROPEANA, Floribunda 



3 Plants— Only $9.75 



EUROPEANA 



3/ffmS {above) 



ALL-AMERICA AWARD WINNER FOR 1968 



(M& Floribunda. (G. de Ruiter.) Plant Pat. 2540. This new All-America 

 "*■"*' Award Winner is an exceptional rose that has just about everything; 

 excellent color, form, plant and bloom. Europeana produces tremendous 

 clusters of deep satiny red bloom. The bloom is unusually long lasting. 

 When cut and brought indoors, one spray makes a mass display that will 

 last a week without fading. The double blooms of 25 to 30 petals open from 

 a tight, pointed bud to a delightful cup-shaped flower of good substance. 

 The plant itself is most attractive. It is low, compact and well shaped, car- 

 rying the great masses of bloom on strong stems. Europeana is one of the 

 finest Floribundas to come along in years ... a rose that will give tremen- 

 dous satisfaction to anyone who plants it. 



$3 ea. — 3 or more, $2.65 ea. 



S. B. Hutton, Sr., Chairman of the Board 



