STRAWBERRY PLANTS OF QUALITY 



FAIRMORE 



PRODUCTIVE — FINE FLAVOR — VERY FIRM 

 A Very Promising New Shipping Variety 



Another new variety of outstanding merit, originated by Dr. George M. Darrow of 

 the U. S. Department of Agriculture, and as its name implies is a cross of Fairfax and 

 Blakemore made in 1933 and in 1936, 1937 and 1938. it was outstanding for its firmness 

 and shipping quality and has constantly been more vigorous than Missionary, Klondyke, 

 Blakemore or Fairfax. The Fairmore was developed especially for commercial product- 

 ion in Eastern North Carolina and has been outstanding under conditions there, but un- 

 doubtedly will be valuable over quite a wide area, as the parents, Fairfax and Blake- 

 more, both have quite wide adaptability, and Fairmore seems to combine the best quali- 

 ties of the parent varieties to a marked degree being very productive, fine flavor, bright 

 attractive color, and firm enough to ship to disant markets and arrive in fresh condition. 



Fairmore is more vigorous than other varieties and far more vigorous than Fairfax 

 in Eastern North Carolina. The plants become large with relatively large leaves that 

 are dark green in color, glossy, and somewhat cupped. The season of ripening begins 

 with that of Blakmore and in Eastern North Carolina the yield is usually equal to, or 

 even greater, than that of Blakemore and ripens more uniformly throughout the season. 

 The berries of Fairmore average larger than Blakemore of about same shape, but is 

 somewhat necked, and more uniform in size. The flavor is sub-acid, and is preferred by 

 raost people in Eastern North Carolina to all other varieties except Daybreak and South- 

 land, being usually equal and often superior to Fairfax in that region and has much less 

 acid than Blakemore, Missionary or Klondyke. The fruit is a glossy crimson, like that of 

 Fairfax but does not turn so dark in holding. The cap is large and attractive. The ber- 

 ries are very firm with a tough skin resulting in fruit more firm than Blakemore, and 

 under some conditions even more firm than Fairfax, making it an exceptionally promising 

 variety for commercial growing and believe that growers in all sections where Blakemore 

 and Fairfax are grown should not fail to give Fairmore a thorough trial. 



DAYBREAK '^^^^ Daybreak (N. C. 419) is a Missionary — Fairfax cross made 

 at the U. S. Plant Field Station near Glen Dale, Md. The seed- 

 lings from this cross were taken to Willard, N. C, where they proved outstanding in 

 vigor, and in the extent of the early crop. The plants are as vigorous as Fairmore, and 

 more vigorous than any other commercial variety in Eastern North Carolina, making a 

 heavy matted row. The leaves are large and deep green and is considered resistant to 

 leaf scorch and leaf spot. 



Daybreak as its name implies is an extra early variety beginning normally to ripen 

 several days before Blakemore and is usually as productive with berries that will average 

 larger than Blakemore but not as large as Fairmore. Very uniform in shape with glossy 

 crimson color, similar to Fairfax, but turn dull more quickly, if picked overripe. The 

 flesh is rich, bright red and tender with sub-acid flavor, many people seeming to prefer its 

 flavor to that of any other variety. Not flrm enough for shipping but recommended for 

 trial as a garden or home market variety for the south. 



MISSIONARY ^^ standard early variety that is very popular in the south- 

 ern states especially in Florida where it is practically the 

 only variety grown as it seems to be better adapted to soil and climatic conditions than 

 any other variety. Plants are strong growers making plants freely, are very productive 

 of medium to large size berries that are dark red in color with large green caps th(at 

 make them very attractive in appearance and always sells for good prices. Very firm, 

 therefore a good shipper and keeper and a favorite with the cold pack or juice men. 



