Thrilling New 
Floribunda Roses 
Floribunda Roses are a gardener’s dream come 
true: hardy, long-lived, graceful plants that bloom 
continuously—spring, summer and fall—with blooms 
in massive sprays that show up well from a distance. 
Close up, the individual flowers are entrancing. 
Plant Floribunda Roses 
For Quantity of Bloom—a whole bouquet of flowers 
on every stem. 
For Continuous Bloom—all season. 
For Cutting—really lasting, and exquisite for bouquets 
and corsages. 
For Mass Planting—a solid bed of Floribundas, red, 
yellow, pink, and white, can glorify a garden. 
Next the House—Try Floribundas for color accent 
close to the house foundation. They are GOOD. 
% Fashion Anywhere—that you’d like lovely flowers, in sunshine. 
* FASHION—The Front-Cover Rose (Plant Pat. 789) 
Newest Floribunda All-America Award winner. Bright coral-peach, a most amazing color in that It is so 
brilliant and, at the same time, so soft and lovely. There is no other Rose color like it. Add to this the 
exquisite form of both the bud and open flower, and you will see why this Rose is bemg hailed with such en- 
thusiasm. In England, where Fashion was exhibited at the National Rose Society’s Show last summer, it was 
given the gold medal for the best new variety shown. The London Evening Standard said it was “The sensation 
of the show!”” In June 1949, it won the famous Bagatelle Gold Medal in Faris, France. 
Scores and comments of the All-America judges gave it high praise, also. The open blooms are about 3 
= inches across, or larger. Buds open slowly to a wide open flower with gracefully 
waved petals and a rich display of golden yellow stamens. Pleasing, old-rose fra- 
grance. Plants are good and vigorous, bushy, with neat, small, glossy foliage. It 
reaches a height of 21% to 3 feet, with few thorns. $2 ea.; 3 for $5. 
* PINOCCHIO. Plant Pat. 484. Sprays of winsome buds, rich salmon flushed 
with gold, open slowly to double, attractively formed blooms 11% inches across. 
As the “Sweetheart” flowers open, they gradually change to soft clear pmk and 
acquire deeper pink edges. When the last flowers In a cluster finish, the first buds 
are opening on other shoots, bringing new interest daily. Free branching, con- 
tinuous blooming, with ample dark green foliage, the plants grow 20 to 24 inches 
in height. The full-petaled blooms last well. $1.25 ea.; 3 for $3.35. 
*GOLDILOCKS. Plant Pat. 672. (See illustration, page 21.) A true yellow 
Floribunda and by far the best of its 
Pinocchio - a color. The American Rose Society 












awarded it the John Cook Medal, the 
sixth Rose and the first Floribunda to 
be so honored in the twenty years 
’ & since this award to American-bred 
P)Roses was established. Goldilocks Is 
a rich golden yellow. Buds shaped 
like Hybrid Teas open to very double 
blooms up to 3 inches across. Spread- 
ing, bushy plants, 214 feet high. 
Abundant bloom; fine plants, foliage, 
and color. A border of Goldilocks 
makes a striking display, showy even 
from a considerable distance. $1.50 
ea.; 3 for $4. 
2 Extra-Fine $ 42 5 
Floribundas 
A real ‘‘show’”’ group to be used 
as an accent, like precious jewels, 
for the most important spot in your 
garden. 
Plant Pat. Each 
% Fashion... .789 $2.00 
%* Goldilocks .672 1.50 
* Pinocchio. .484 1.25 

2 Copyright 19409 by The Conard-Pyle Co. 
