HOW 



MAIL ORDER ROSE BUYING 



Benefits the Gardener 



In general, buying by mail order from a 

 catalog is as much a good old American institu- 

 tion as ham and 

 eggs, the Mod- 

 el T Ford or 

 aver ti sing 

 slogans. Its his- 

 tory is a long 

 one of service 

 c/ilAW^'^ ) I .-liCTliS^l^XTS to the public — 



its purpose to 

 make buying 

 easy and con- 

 venient for the 

 millions of 

 people who, because of their distance from the 

 manufacturer or the market place, could not 

 otherwise avail themselves of much-needed 

 articles of every conceivable kind. 



Just as radio in its early days helped enor- 

 mously to keep everybody informed of the 

 news of the day, so did mail-order catalogs 

 make it possible for milHons of people to live 

 better Hves through the abiUty to 

 have a reliable source of America's 

 goods at their fingertips. Of 

 course, the dependable perform- 

 ance of the United States mail 

 system made all this possible 

 then, as it docs today. 



In the field of horticulture, es- 

 pecially roses, our own Company 

 was the first in America to issue a 

 mail-order catalog and the first 

 to use the U. S. mail to ship roses 

 by parcel post. With this long ex- 

 perience behind us, we have come 

 to some conclusions about how this kind of buy- 

 ing benefits you, the home gardener. 



1. It is a rehable way to buy roses. 

 (We guarantee satisfaction) 



2. It is a convenient way to buy roses. 



(You order in the comfort of your home and 

 the roses arrive 

 there without ef- 

 fort on your part 

 or expense for 

 postage) 



It is a pleasant 

 way to buy roses. 

 (No traffic, no 

 crowds, no waiting) 

 It is a "foolproof" 

 way to buy roses. 

 (You get the best 

 direct from the 

 grower) 



It would not be difficult to find other benefits, 

 but these are the principal ones, unless we in- 

 clude the general satisfaction we all have when 

 we make a choice from a picture and then find 

 that our choice was a good one which gave us 

 pleasure over the years. One such instance 

 comes to mind now because of a note we re- 

 ceived the other day from an old customer, 

 I\Irs. S. E. W. of Denver, Colorado. Her letter 

 follows: 



"Dear Sirs: 



Thought you would be interested in knowing 

 that the "Radio Rose" which we purchased 

 from you twenty -five years ago is still producing 

 beautiful blooms and is the outstanding rose 

 in the garden. We have just moved into a new 

 house and will he looking forward to choosing 

 roses from your catalog for our new rose bed. 



Sincerely, 

 Mrs. S.E. W." 



The italics are ours. We use 

 them to emphasize the satisfaction 

 which is possible when ordering 

 roses by mail. Imagine — twenty- 

 five years of pleasure from a rose! 

 This customer was satisfied over 

 the years, and is anticipating the 

 pleasure again of "choosing roses 

 from your catalog." 



We are certain that she will be 

 happy with what she has found 

 there this fall. 



