t 



STAR ROSE 

 TRADE-MARK 



This is a durable, star- 

 shaped Tag bearing the 

 name of the Rose on the 

 back. You have the satis- 

 faction of always knowing 

 a Star Rose by name when 

 it blooms. Insist on having 

 the Star Rose Trade-Mark 

 on every Rose plant you 

 purchase. 



•^ 



O^uarantce 



We guarantee 

 every Star Rose to 

 bloom the first 

 blooming period 

 after purchase, 

 failing which we 

 will replace the 

 plant or refund its 

 cost. 



•^ 



Please check your or- 

 der carefully before mail- 

 ing. Be sure to include 

 the address to which you 

 want the plants sent. 

 Please see if quantities 

 are complete before you 

 mail the order. If we are 

 to give good service, we 

 must ship thousands of 

 plants at once during the 

 planting season. Order 

 changes delay the speed 

 of our service to you and 

 our other customers. 



PRICES in this catalog 

 apply until December 1 5 

 1948. We prepay ship- 

 ping charges. We do not 

 shipC. O. D. 



S^at (^ulcU 



June 23, 194S 



'T* Oufi ^u^t(Mteft4^: 



We aim to provide "The Best Roses for America"! From our 

 50 years of experience there is no other statement that would more 

 accurately describe the bulls-eye of our business target. 



Having once decided what Rose lovers most want, just THAT do 

 we strive to supply. Even though a customer may not specify pre- 

 cisely his or her requirements, each one is bound to be delighted when 

 he learns to know where the best can be had, i.e. "to what extent do 

 WE deliver the goods"! This bulls-eye business target of ours is like 

 a gold medal. It has two sides and must be aimed at from two stand- 

 points — "The Best Roses in America" need to be thought of in two 

 ways. First, just what varieties do you see in the list of kinds we offer 

 to supply you? Does our list include the kinds that may be depended 

 on to give the greatest satisfaction? Few people realize the scope and 

 extent of testing and inspecting both in our great gardens here and on 

 many journeys quite across or into two continents. After that the 

 least-favored kinds are dropped to make room every year for newer 

 and better sorts. In consequence, you can rest in full assurance that 

 any kind offered in these pages deserves to appear in the honor roll of 

 "The Best Roses for America." 



The second side of this two-in-one target at which we earnestly aim 

 has to do with the quality of the plants which you receive. Whatever 

 may be the names of the Roses you order, there can be a very wide 

 difference between the best-grown and the poorest-grown Rose plants — 

 or even well-grown and good-appearing plants may have suffered in 

 storage or in transit, and will make but weak growth in consequence. 



Many indeed have been the lessons we have learned. More than 

 thirty years ago we pioneered on the frontier of furnishing best-grown 

 plants. Of such high uniform quality of potential growth were oiu* 

 plants that we then guaranteed them to bloom and have done so ever 

 since. (See Margin.) Furthermore, on every plant sent out we then 

 did and still do put a Star label as the Trade-Mark sign of our guarantee. 



Experience can lead to wise as well as hard-headed buoiness policy. 

 After two generations of it this one thing we know — there is no mightier 

 factor that operates to build a substantial business and confidence in a 

 firm than for that firm consistently to "deliver the goods." 



On each occasion when a customer opens his or her order of Star 

 Rose Plants, we aim that the quality and the service shall be recognized 

 as true to the pattern of Star Roses— "THE BEST ROSES FOR 

 AMERICA." 



(Written enroute to and through Europe on the hunt for still better 

 Roses, or more as good as Peace.) 



THE CONARD-PYLE CO. 



WEST GROVE, PA. 



P P 



Y / President 



26 



