Markets Served . --Over 90 percent of the sales volume is marketed in the 

 New Jersey area with the balance going to New York and Philadelphia. 



Selling Methods . --In recent years, over 98 percent of the cooperative's 

 produce sales were handled through the auction with the balance going 

 direct. 



Brand Policy . --The cooperative currently uses no brand or trade mark in 

 their marketing of produce. Formally they marketed white potatoes in 

 100-pound bags under the Tri-County brand. 



Market Information . --The cooperative obtains market information by 

 telephone from the State news service at Bridgetoftp from the Federal 

 and State market news reports, and from Farm Bureau and other farmer 

 organizations. 



Quality Control . --All quality control for produce is the responsibility 

 of the growers. However, the importance of quality is discussed at the 

 cooperative's annual meetings. 



Operating Problems . --Some of the problems involve keeping a good relation- 

 ship between the buyers and sellers of produce at the auction and main- 

 taining the correct management balance between the board, general 

 manager, and key employees. At times the cooperative experiences 

 difficulty in getting adequate labor for seasonal work. 



Management's Appraisal of Sales Situation . --The increase in direct buying 

 in the area has caused some loss of auction sales for the cooperative. 

 Also the trend toward fewer buyers at the auction reduces competition 

 and makes it more difficult price wise for the seller. The cooperative 

 handles a large variety of produce which helps induce enough buyers at 

 the auction to maintain a satisfactory price level. 



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