Employees . --Full-time employees are the general manager, secretary, 

 bookkeeper, and auctioneer. Seasonal employees include a clerk typist, 

 sales clerk, and four workers who help unload produce and set up samples 

 at the auction platform. 



Policies . --The obiectives of the cooperative are to obtain a consistently 

 good price for growers' produce, increase the volume handled, and stress 

 the importance of quality in relation to price. 



Management is striving to increase membership and interest larger 

 producers in a direct sales program of a size to attract volume buyers. 



Operations 



The cooperative operates an auction sales program, sells a small quantity 

 of produce direct, rents out storage space, and handles baskets and crates 



for its members, ■ i - . 



Maior produce handled consists of tomatoes, apples, peaches, sweet 

 corn, peppers, cabbage, cucumbers, squash, and white potatoes. Other 

 produce include asparagus, lima beans, snap beans, beets, cantaloupes, 

 cauliflower, egg plant, lettuce, onions, strawberries, and other 

 berries. 



Services Provided . --The cooperative handles its members' produce principally 

 through auction sales and sells marketing supplies such as baskets and 

 crates to growers at a competitive price. 



All buyers are given quality guarantees on auction sales based on 

 produce samples. Any sales adjustment must be made before produce is 

 hauled from premises. 



Although most sales are cash, the cooperative does permit credit 

 extension of 10 days to good customers when needed. 



Sales . --Auction sales increased in the 1968-69 season but otherwise 

 showed relatively minor fluctuations, while the limited volume of special 

 sales remained at a negligable amount over the 1964-65 through 1968-69 

 seasons .as shown below. 



Season \ Auction sales [ Special sales !_/ [ Total sales 

 Nov. thru Oct. Dollars Dollars Dollars 



1964-65 467,766 5,432 473,198 



1965-66 477,880 ■• .778 478,658 



1966-67 447,462 3,902 451,364 



1967-68 493,979 374 494,353 



1968-69 543,371 2,245 545,616 



Dollars 



5. 



,432 





778 



3; 



,902 





374 



2, 



,245 



y All sales other than auct 



ion. 



38 



