The cooperative permits credit extension of 10 days to established 

 buyers with a good credit rating and if warranted, a reasonable 

 allowance after this period. 



Sales .-- Dollar volume in special sales dropped below $400,000 in 

 the 1968-69 season for the first time in the 5 years beginning with 

 the 1964-65 season. Auction sales in the same period continued 

 downward as shown below. 



Season : Auction sales : Special sales.1/ : Total sales 



Nov, thru. Octo Dollars Dollars Dollars 



1964-65 $76,746 $441,543 ""- $518,289 



1965-66 66,562 428,522 495,084 



1966-67 36,930 476,177 513,107 



1967-68 38,092 420,235 ' 458,327 



1968-69 14,962 355,698 370,660 



— ' All sales other than auctiono 



Markets Served o-- Sweet corn is shipped to North Carolina, South 

 Carolina, Georgia, and Florida under the direct sales program. All 

 other produce is principally marketed in the New Jersey area and on 

 consignment to Hunts Point, N, Y„ 



Selling Methods 0-- The major part of the cooperative's produce sales 

 go direct and on consignment in about equal amounts with only a limited 

 volume handled on the auction block. 



Brand Policy .-- Several years ago the cooperative tried the Jersey 

 Bell brand name for its corn sales. It was not continued. Currently 

 there is no brand utilized in the program. 



Promotional Arrangements ,-- The cooperative^ sweet corn is advertised 

 in the Packer and Produce News for the direct sales program. In 

 addition some overall advertising is handled by the Cooperative Market- 

 ing Association of New Jersey. The manager of the cooperative also 

 runs a few ads on production supplies in the local paper. 



Market Information p -- The cooperative receives market information 

 from the Federal and State market news by telephone from Bridgeton, 

 No J., various trade journals, and market quotations from New York 

 and Philadelphia. 



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