Season L Volume of sales 



Nov. thru. Oct. Dollars 



1964-65 $611,014 



1965-66 655,813 



1966-67 407,917 



1967-68 241,444 



1968-69 179,066 



During this period of reduced produce sales the volume and profit- 

 ability of the cooperative's vacuum cooling service showed a consider- 

 able increase that helped the cooperative obtain a net sav ings from its 

 operations in four of the five seasons. 



Markets Served ,-- All sales prior to 1969, with the exception of a 

 small amount to the Government were sold on the auction block. The 

 major part of this produce went to New York and Philadelphia, Other 

 markets included Baltimore, Washington, Providence, and Boston. 



Selling Method o-- Beginning in 1969 the method of sales is principally 

 through brokers and direct to chain stores. 



Brand Policy ,-- The only label used on produce handled through the 

 auction which operated until 1969 was the family or farm name on the 

 seller crates. Sales other than auction is a recent innovation with 

 no brand policy developed as yet. 



Market Information .-- Management receives market information by phone 

 through brokers and from Bridget on, through State and Federal market 

 news reports. 



Quality Control .-- The cooperative exerts some quality control for 



cucumbers that are packed under their supervision. Any other quality 

 control for produce would be at the farm level. 



Operating Problems .-- Management indicates the need for increased 

 volume in sales as well as additional services to obtain added revenue 

 for a successful operation. Operating costs have already been reduced 

 to a minimum. 



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