The sales agency could be set up to offer a relatively full line of 

 fruits and vegetables in straight or mixed load shipments » It could 

 promote selective distribution of merchandise according to type of 

 market .. 



We believe that if most of the eight firms in the study are to remain 

 in business, they will have to increase their service functions such 

 as grading, packing, cooling, and storing of produce, and, if needed, 

 handling members production and marketing supplies. 



The marketing can be accomplished under a joint sales program by top 

 flight sales personnel with the firms acting as important receiving 

 stations for the designated produce. 



ORGANIZATIONAL STRUCTURE AND OPERATING 

 METHODS OF FIRMS IN STUDY 



The fresh fruit and vegetable industry in New Jersey includes a large 

 number of small to medium size farmers, brokers, cooperatives, and non- 

 cooperative firms that market a limited volume and variety of produce. 



All of the eight firms discussed in this section have one serious 

 problem -- lack of volume. In reviewing the operations of these firms 

 other weaknesses in varying degrees include the quality and variety of 

 produce handled and limitations on services provided members, 



Atlantic County Market Growers Association Cooperative, Inc . 



Atlantic County Market Growers Association Cooperative, InCo, (ACMGAC) 

 was organized and incorporated in June 1936 o The co-op was formed 

 to grade, pack, store, and market produce and handle a limited quan- 

 tity of marketing supplies for its members. 



In April, 1961, ACMGAC assigned the Atlantic County Market Growers, Inc 

 (ACMG) a subsidiary corporation, to operate all phases of receiving, 

 packing, and marketing its products on an annual contract. 



Organizational Structure and Facilities 



ACMGAC had about 75 members who marketed produce through the organi- 

 zation in 1968. Major buildings are in good condition and include 

 an office, packing and storing facilities, and a cooler. 



Major equipment for vegetables such as white potato bagger and tying 

 machine and a sweet potato waxer and bagger line are in fair condition. 

 The cartoning machine and carton filler for blueberries have proven 

 rather unsatisfactory. 



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