In belonging to a joint sales agency each member firm would maintain its 

 organizational identity and could continue to operate independently 

 in all areas except their participation in the joint carlot sales 

 program. 



For example, each member firm would continue to operate an existing 

 auction market as long as it remained economically feasible. We 

 would anticipate that the produce going through the auction would 

 come through members whose products are not under a marketing 

 agreement with the organization. Furthermore any of the member 

 cooperatives in a joint sales program can successfully merge to im- 

 prove efficiency and achieve maximum economy and still continue 

 their affiliation with the sales agency. 



In planning a joint sales agency which includes the diversified 

 selling of produce and handling necessary paperwork for members 

 we suggest setting up distinct departments for sales and accounting. 

 Personnel in these departments would be responsible to the general 

 manager. The general manager, in turn, would be responsible for 

 carrying out the policy directives of the board of directors. 



Figure 1 shows a diagram of a proposed organizational plan in- 

 corporating these suggestions o 



Figure lo -- Suggested Organizational Structure for a 

 Joint Sales Agency 



[ MEMBERS 



— IZE 



JOINT SALES AGENCY 



Advisory 

 Commi 



ory~*1 

 ttees 



Direct responsibility and reporting 



Advisory capacity 

 13 



