20 

 full potential of the proposed marketing plan to supply chain stores 

 and other sales outlets with fruit over an extended period as well 

 as protect them from selling fast when prices are depressed. 



* If the plans materialize on the chile proposal, we suggest the e.stablish- 

 rr.ent of a relatively small chile processing plant. The plant should De 

 so constructed that the facilities could be expanded as markets are 

 developed. This approach would minimize the danger of excess supplies 



in relation tc market outlets. 



* Provide detailed information to the growers on the different organiza- 

 tional possibilities including the advantages and disadvaotagas of each. 

 If th'-. growers decide tc organize along cooperative lines j, every effort 

 must be made to convey to them the idea that they are the association 

 and, consequently, they must actively support the program to insure 

 success . 



* Request further assistance from the New Mexico Extension Service. It 



is in a position to help and advise the growers on a closely coordinated 

 bas is . 



