. 19 



Success in either of these ventures would depend to a considerable extent 

 upon the active planning and overall participation of growers at the local level. 

 This process of grower participation in planning is essential for the prospects 

 of either proposal to be at its best. Such grower participation will give the 

 best possible indication of the prospects for member support, loyalty, and 

 pat ^e. 



A course of action is outlined below. This course of action carries through 

 to a final decision to proceed in developing each of the two proposed marketing 

 programs, one for fruit marketing and one for chile m.arketing and constructing 

 necessary facilities for both. Parts of the economic analysis of the proposals 

 may be refined as the planning involved in the course of action proceeds. 



The economic prospects and matters of grower loyalty and enthusiasm are 

 closely related to each other in both the fruit marketing and chile marketing 

 proposals. The analysis in this report makes it seem uncertain that the planning 

 for either proposal will proceed to a final decision to establish a m.arketing 

 program. 



If the project leaders decide to continue with the proposed projects they 

 may consider the following course of action. 



" Develop a plan of action stressing active grower participation in the 



programs from start to finish. 

 * Concentrate the primary effort on the proposed project for a fruit 



and storage and marketing facility. 

 " Determine the size of the plant facilities for the fruit proposal on 

 the basis of the growers' marketing needs. I believe this would 

 indicate a minimum need for the construction of a 50,000 box cold 

 storage area with provision for future expansion. Adequate cold stor- 

 age facilities would place the growers in a position to realize the 



