Table 18. --Sales to chain stores by 47 cooperatives processing 

 fruits and vegetables, 1968-69 



Geographic 





Sales to chains 





region 



: Direct 



: 



Brokers : 



Total 







- - 



- Percent - - - 





Eastern States 



23 





77 



100 



Central States 



34 





66 



100 



Western States 



48 





52 



100 



Total 



34 





63 



i'lOO 



_1/ Method of sale not indicated in 3 percent of sales volume to 

 chains . 



Brand Policies 



Forty-two of the 47 fruit and vegetable processing cooperatives had 

 a major brand (Table 19). Twenty-nine had a second brand. Twenty- 

 two listed a third brand. Three cooperatives listed more thai, three 

 brands . 



Table 19. --Number of cooperatives with one or more brands, 47 coop- 

 eratives processing fruits and vegetables, 1968-69 



Type of brand 



Major brand 

 Second brand 

 Third brand 



More than three brands 

 No response 



Number 



: Percent 



of 



: of 



cooperatives 



: cooperatives 



42 



89 



29 



62 



22 



47 



3 



6 



2 



4 



These cooperatives made approximately 55 percent of sales under 

 their own labels (Table 20). They made another 24 percent under 

 chain store labels. They sold about 14 percent under other 

 buyers' labels, 4 percent under other processors' labels, and 3 

 percent unlabeled. 



15 



