Sales to Different Types of Purchasers 



Chain stores purchased 42 percent of the total sales by the 47 fruit 

 and vegetable processing cooperatives (Table 17) . Wholesalers were 

 the next most important purchasers with 26 percent of total sales. 

 Other processors purchased 11 percent of total sales. Institutional 

 purchasers took 5 percent of total sales. 



Table 17 , --Distribution of independent sales by types of purchaser, 

 47 cooperatives processing fruits and vegetables, 1968-69 





: Total 



: Percent of 



Kind of purchaser 



: dollar 



rtotal dollar 





: sales 



: sales 



Chain stores 



Wholesalers 



Other processors 



Institutions (hotel, restaurants, etc.) 



Other 



Purchasers not specified 

 Total 



1,000 Dollars 



Percent 



357,032 



42 



225,170 



26 



96,349 



11 



39,447 



5 



80,687 



10 



55,156 



6 



853,841 



100 



Sales to Chain Stores 



The 47 fruit and vegetable processors made about one-third of their 

 sales direct to chain stores and about two-thirds through brokers 

 (Table 18). In the Western States, they made almost one-half the 

 chain store sales direct. One-third of their sales to chain stores 

 in the Central States were direct. Over three-fourths of the sales 

 to chain stores in the Eastern States were broker sales. 



14 



