USE 

 THIS 



St^/t a^ucde ta 



STAR ROSE TRADE-MARK 



This is a durable, celluloid, star- 

 shaped tag bearing the name of the 

 Rose on back. You have the satis- 

 faction of always knowing a Star 

 Rose by name when it blooms. Insist 

 on having the Star Rose Trade- 

 Mark on every Rose plant you pur- 

 chase. Whenever you see a red circle 

 tag on any Rose plant you will know 

 it was patented by The Conard- 

 Pyle Co. 



STAR ROSE GUARANTEE 



We guarantee every Star Rose to 

 bloom the first blooming period 

 after purchase ; failing which we will 

 replace the plant or refund its cost. 



You run no risk but are assured of 

 success when you order Trade-Marked 

 Guaranteed Star Roses. It pays to 

 get plants direct from the Nursery 

 where they are grown. 



THE CONARD-PYLE COMPANY 



WEST GROVE, PA., U.S.A. 



To Our Customers: December 1, 1943 



Since 1868 Rose-lovers in many states of the Union have ordered 

 Roses by mail from West Grove, Pennsylvania. 



In West Grove, the first regularly established mail-order Rose- 

 growing business in Am-erica had its beginning. It has continued 

 to be a leading industry here steadily since. 



Because Alfred F. Conard was one of the original partners of the 

 foimding firm, we still carry in our firm title the name of Conard. 

 Since his death, in 1906, the ownership has changed but little. 



Under successive heads, for nearly three generations, manage- 

 ment has continued to train Rose specialists to serve exacting Rose 

 customers in increasing numbers in all parts of the U. S. A. Such a 

 record maintained by Rose specialists "through thick and thin" for 

 seventy-five years testifies to the type and character of the plants 

 and service furnished. 



Present management, in this direct succession, is keen to main- 

 tain these standards of dependability so important to the purchaser. 

 We prize the good will of our friends as a possession to be cherished 

 and guarded. We want you to think of us as Rose men and women 

 upon whose promises, as well as performance, you can rely with 

 complete confidence. 



THIS PAST YEAR, from the standpoint of weather, has not been 

 such a good one for Roses. Rose-lovers in about every state in the 

 Union write to us. Many of them report on the behavior of their 

 Roses. Letters from Maine, Florida, Texas, and from states be- 

 tween are almost unanimous that in forty years there has been no 

 such previous experience as the unfavorable Rose-weather of 1 942-43. 



A late freeze last April destroyed in our fields here 100,000 Rose 

 plants that were intended for you this spring. It was the hardier 

 plants that survived. After some were lost by freezing, others had 

 more room in which to develop. Later, we, too, had many weeks this 

 summer without rain. 



In spite of this, Fred Glaes, an officer of the Reading Rose So- 

 ciety, wrote us after a Sunday visit in September, 'T was amazed at 

 the size and vigor of your plants in your fields." 



LET US TELL YOU A "SECRET".— This was not the first 

 summer for the roots of those Roses in that soil. This was the third 

 year for those roots in our good Mother Earth where each of the 

 two preceding years, and the last year especially, they had estab- 

 hshed a sturdy well-developed root-system in subsoiled land that 

 had had two years of previous preparation. Regular frequent cul- 

 tivation retained a good dust-mulch, and depth of root insured 

 growth of top in spite of the drought. More rain would have meant 

 bigger tops but, after all, can there be anything quite so important 

 as a good foimdation (root system) on the plants for your Rose-beds? 



ROSES IN WAR TIME. There is scarcely a day goes by that 

 we are not reminded that we work in a world at war. Very properly, 

 our use of certain materials is restricted or even prohibited, so don't 

 be surprised if your Roses come to you packed in some "ersatz" 

 container because Uncle Sam needs paper board and wood board. 



"HOW TO GROW ROSES' 



J8th Edition entirely revised 

 By Robert Pyle and 

 J. Horace McFarland, L.H.D. 



192 pages; cloth bound 

 32 pages in natural colors 

 The most dependable refer- 

 ence book on Rose-growing for 

 those who wish to have some- 

 thing to turn to at once for 

 sound, practical advice when 

 Rose problems arise. 



Price, $1.10, postpaid ffor- 

 merly $2 , or, with a $10 order, 

 only 60 cts., postpaid. 



ROSE MAGAZINE 25c A YEAR 



Each issue will tell what 

 to do in your garden. It is 

 illustrated and full of enter- 

 taining stories about new 

 Roses, Rose people. Rose 

 events, etc. "Success With 

 Roses" is issued March, 

 April, May and October. 

 Single copies free on request. 

 25 cts. a year, or free on re- 

 quest for a year to customers 

 with current order of $5.00 

 or more. 



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