IZ has been years since the Maule Seed Book contained an introduction. I do 
not believe that introductions sell seeds, nor that 10 per cent. of the people 
read them. Many years ago when I always had a page of “blow” the first thing 
in my catalogue, I headed one of them 
“Coat Off, 
Sieeves Rolled Up,” 
and that illustrates my position right now. To be candid, it is a fact that over 
450,000 of the best gardeners in America know just how good, or bad, Maule’s 
Seeds are because they have tried them. I cannot tell them anything about 
Maule’s Seeds, so this is written for the other fellow. For the past ten years 
this business has increased from 5 to 15 per cent. each year, with one exception. 
Ten years ago I published as many Seed Books as I do now, and spent $10,000 
more annually in newspaper advertising, so that with no increase in catalogues, 
much less advertising, the Maule Seed business has almost doubled in that time, 
for which I have to thank the 450,000 friends and fellow gardeners who know 
Maule’s Seeds. I do not claim that Maule’s Seeds are the best that grow, that 
would be ridiculous; there are other good people in this business besides myself, 
and I am willing to admit it, but I do claim there are no better seeds than 
Maule’s. During the past season I have increased my facilities so as to handle 
$150,000 extra business; on this account I have enlarged this book, also increased 
my advertising, and as last year the Maule Seed business was by many thousand 
dollars the best in its history, I hope for at least 25 per cent. increase all around 
in 1910, and am prepared to handle it promptly. 
i Want Kicks. 
If you send me an order and everything is not entirely satisfactory I want 
you to let me know. Your money back if you want it; nothing has ever paid 
me so well as a prompt adjustment of all just claims—it is good business. All 
through this book you will find some interesting facts, figures and photographs 
relating to the Maule Seed business. J am blowing my own horn this year, as 
it seems to be the fashion. In conclusion, I hope for a trial order, no matter 
how small, from every new reader of this book (last year I had over 35,000 orders 
for 25 cents or less, so you see a small order does not surprise me). I also want. 
to thank all my old friends for their wonderful loyalty and the many kind words 
spoken for Maule’s Seeds for so many years, and I wish them all prosperity and 
happiness for 1910. 

