January IS, 1953 



*7* Oufl (?U4t<Mt&l&: 



There is a joke going the rounds, to the effect that nurserymen unconditionally 

 guarantee that their plants contain chlorophyl! That's for sure, as the saying goes. 

 Our Star Rose guarantee is just as sure, and is equally as much a basic part of the pro- 

 duct. It isn't our guarantee that makes the Roses bloom, but the living vitality of the 

 plants that permits us to make that guarantee. We do not have to charge extra-high 

 prices to cover replacements, as our percentage of such has always been low. We 

 know we can trust our customers to take proper care of the plants they receive, and our 

 customers know they can trust the plants we ship. 



All old American businesses have been built on such mutual trust. When it came to 

 guaranteeing Rose plants to bloom, however, that was going far beyond the usual trade 

 practice, back in 1907, when this firm first started the idea. A living, perishable plant 

 is not like a piece of hardware or manufactured goods, but is dependent on intelligent 

 care at all stages. Many predicted that such a guarantee would mean bankruptcy, and 

 some other growers still groan that it makes competition far too difficult. We maintain, 

 however, that when a person buys a Rose plant, he should have BLOOMS, or his money 

 back. We fully intend to give you, our customers, the best value you can get for your 

 money, anywhere. 



Traveling about, last fall, seeing some home yards bright with flowers, and some 

 bleak, without them, I realized anew what a pity it is that any home should lack the fall 

 brilliance of Chrysanthemums. They are so easy to grow. They are inexpensive, and 

 each plant can yield additional plants the following year, with very little care. 



If you know of someone who could have the joy of growing Roses or Chrysanthe- 

 mums, but so far lacks that pleasure, we will send him or her a copy of this catalog on 

 your request, as long as the supply holds out. New home owners, especially, often ap- 

 preciate such favors. Their future enjoyment of gardening often depends on the quality 

 of their plants, and that may often depend on the advice of you more experienced 

 gardeners. 



With best wishes for a fine garden season, 



Sincerely, 

 STAR ROSES 

 West Grove, Pa. 



The Conard-Pyle Co. President 



