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Lhe Principles of Lhis Business 
Are The Same Yesterday, To day and To-morrow. 
E are trying to conduct this business along absolutely fair lines, for two 
reasons: First.---Because we believe in the principle of fairness. Second--- 
Because it pays in dollars and cents. Inthe beginning we discovered that 
we must have the confidence of our customers or the business would not succeed. 
There was no way of meeting all of our customers face to face, of establishing 
confidence by personal contact, so the simple plan was adopted of gaining conf- 
dence by conducting our business so fairly that confidence would come to us by 
our acts. It was a fortunate policy, and we have stood by it for more than 
twenty-one years. 
That we do hold the full confidence of our customers will be seen by the 
amount of unsolicited testimonials which we are reproducing from all sections of 
the country. These facts speak louder than any thing we could say. 
We are but human, we have made mistakes. It would be impossible to 
run any business as large as this without making mistakes; but we have never 
made an error that we were not willing to correct. We again thank our customers 
who have stood by us from the very small beginning, and who have recommended 
us to their triends. To these we attribute a good share of our success. 
More Than 500 Acres of Strawberry Plants 
The Season 1922 has been exceptional good for plant growth and we 
have not only increased our acreage, but we have grown a large crop of plants 
per acre. This all means good news to Townsends’ customers, as it means lower 
Prices. 
Eighty-five per cent of our present crop of plants are grown on light new 
sandy soil, which means long bright fibrous roots; the kind that please. 
Every plant was fully selected for productiveness, before being set in the 
Propagating beds. And again whan the plants are dug to fill your order they 
will be selected and nothing but strong, healthy, vigorous plants packed for 
shipment. 
With our record-breaking crop of plants, and plenty of labor at hand, 
we expect to be able to fill all orders intrusted to our care this season. 
Again Strawberties have led all other crops as a money maker. And 
again we make the prediction---that strawberries will be the best paying crop for 
years to come. 
From the thousands of letters received, and the hundreds of visits paid us, 
we believe that our Family of customers are prosperous and happy and we look 
forward for another prosperous season for us all. 
Again we thank you for your cooperation. 
Sincerely yours, 
E. W. TOWNSEND, Pres.-Mer. 
