2 E. W. TOWNSEND & SONS’ STRAWBERRY PLANTS 
New Varictios Strawberries- , 
: “GREATER YIELDS 
That will give to he Stawberry Narld SIGGER PROFITS’ 
Aowards Supreme, - Jupite 
PAT. PENDIKC 
In creating these two wonderful varieties of strawberries, the Originators had “fixed ideas.” These 
new ideas promise a new prosperity in the production and selling of strawberries. 
The strawberry business is not very much different from any other line of business. If the in- 
dustry is to be prosperous it must have somewhere in the making men who have visions and new ideas 
who are capable of originating varieties that will create a demand far greater than any of the older 
varieties. This rule applies the same to Apples, Oranges and every other variety of fruits. If it were 
possible to take the varieties of Apples that have been created in the past twenty years off the stands 
in the various markets and replace them with the older varieties, I venture to say that there would 
not be one-fourth the demand for this fruit. Every Delicious apple eaten leaves a lasting taste, “a taste 
for more.’ It is the very deliciousness of the thing that creates the demand, and this one word 
“DEMAND” is the word that spells the difference between profit and loss. 
_ The sooner the strawberry growers of all sections get down to these facts, and discard the old varie- 
ties with poor eating quality as well as looks, and grow the newer better quality varieties, the sooner 
the smile of profit will shine on the profit side of the ledger. 
Go with me through a few paragraphs, and I will try to show you the benefits to be gained by 
growing these two varieties, namely “HOWARD’S SUPREME” and “JUPITER.” First the plants are 
obtainable in quantities at a reasonable price. Second, these varieties are patented under the new 
patent law which insures a steady supply of good true to name stock for a period of 17 years. Third, 
both varieties are strong, healthy, vigorous growers in all sections and on all good soils. Both varieties 
begin to fruit early in season and continue until most varieties are gone. In production “HOWARD’S 
SUPREME” stands in a class by itself, it being simply impossible to describe the loads of berries these 
plants produce. They must be seen to be appreciated. In size “‘HOWARD’S SUPREME” ranks favorable 
with the very largest berries grown. All the tests known have been made as to its firmness and keeping 
qualities. It is in a class by itself in this respect, it simply carries so much sugar that the berries will 
dry up on the vines before they will rot. 
But after all the above good points, which are marvelous for any variety to possess, the greatest 
outstanding quality of the “HOWARD’S SUPREME” is the QUALITY ITSELF. Once a consumer eats 
this variety, you have made a lasting customer. The deliciousness of “HOWARD’S SUPREME” taste 
will never be forgotten. I am not going to try to describe the taste. It just can’t be done. I will just 
say this, that it is better in this respect than any other variety of strawberries I have ever eaten, and 
the hundreds of persons from all over the country who have tasted it have said the same words: 
“Have never tasted a variety to equal HOWARD’S SUPREME.” You will find it so. And we will willingly 
refund any purchase price made to us, if any customer fails to agree on any of the points mentioned, namely, 
prane crow free from disease. Productiveness and Quality. The color is a rich blood red through and 
through. 
“HOWARD'S SUPREME” is an imperfect flowering sort. And we have selected our second favorite of 
all varieties, namely “JUPITER,” to go with it as a polenizer. — 
JUPITER carries a great deal of the same blood as the Howard’s Supreme, being a cross of the Premier 
and Gandy. In color, shape, and size, the JUPITER resembles the parent plant Gandy. In plant growth the 
foliage is ideal, a strong hardy grower, making plenty of large stalky plants that hold the fruit well from 
the ground. In production, “JUPITER” is ideal. It will produce as much as Premier, and fruit will average 
as large or larger than Gandy. In quality it is as firm as Gandy—that means an ideal shipping variety. In 
quality it is of the Gandy type, being mild and sweet. The bright colored berry covered with a large heavy 
louble calix makes it a real showy berry. Ripens early to late, holding the size until the last picking, a 
truly 100¢ variety, and sold on a Guarantee to be such. Any one not pleased with either “HOWARD’S SU- 
PREME” or “JUPITER” plants after fruiting, we will cheerfully refund the purchase price. If we were not 
absolutely sure what we were selling we could not make such offers. 
I simply say this to every customer of ours. And many of you have been with me for over 25 years. I 
have in this time originated and introduced and recommended many varieties to you. Most of these varieties 
are still carried by us, and still leaders, and I could never knowingly recommend any variety to any of my 
good customers if I did nct believe init myself. Iam simply sold on “HOWARD’S SUPREME” and “JUPITER,” 
and I am passing them on to you as the two best varieties of strawberries that have ever come to my no- 
tice. You will be safe in discarding any and all varieties and planting these two. They will make you more 
money in many ways than the old standards, even such as Premier, which has been faithful. The HOW- 
ARD’S SUPREME and JUPITER varieties will create a greater demand for strawberries, just as the De- 
licious Apple has increased the demand for apples. 
Plan of Setting a Field or Bed of “HOWARD’S SUPREME” and “JUPITER” 
Set three rows of each variety across the field, if it is desired to plant equal parts of the two varieties 
(which I recommend). If you should want more HOWARD’S SUPREME than you do JUPITER then plant 
three rows HOWARD’S SUPREME and one row JUPITER. At least one row to every three HOWARD'S 
SUPREME must be planted to give good pollination. 
In Production, Beauty, and Taste, Howard’s Supreme HOWARD’S SUPREME MUST BE SEEN FRUITING 
Has Them All Outclassed TO BE APPRECIATED 
MR. G. M. MILES, Accomac County, Va., stated, while on 
one of his visits to our farms last spring: MR. GEO. M. HOOKER, of Syracuse, N. Y., stated: 
I have been a strawberry crank for years. I have tested I have driven over three hundred miles to get a look at 
a great many varieties. I have grown, and seen grown, some the ““Howard’s Supreme.” I feel that I am well paid for the 
mighty fine berries, but I have never seen anything to com- visit. After reading the articles in the leading farm papers 
pare with ‘“‘Howard’s Supreme” in Production, Beauty and I had expected to find an excellent variety. But I have 
Taste. I purchased some of these plants along with the read no reports that have done it justice. It is a truly 
“Jupiter” from you this spring, and mighty glad I did. I marvelous variety. I have never seen such loads of fruit 
consider these two varieties far superior to anything I have borne on any plants. I have never seen berries before that 
ever seen growing before. And I believe it is just what our equalled the size of this one. And I have never tasted a 
people on the Eastern Shore of Virginia need to plant to berry so good to eat in all my life. And I have been grow- 
make money. ing the best varieties I could get hold of for forty years. 
