WE SEND FREE PLANTS 



Whether you send us an order or not, if you will send 

 us the names or parties who you think are interested 

 in our plants, we will be pleased to send you Our TOWX- 

 KIXG, For trial. 



Dad has just informed me that he has left a page in 

 our catalogue for me. Well folks, I am not much at 

 writing catalogues, but there is a lot of things that I 

 would like to talk to our good customers about. 

 First, I want to thank each and every one of you who 

 have been kind enough to favor us with your orders, 

 and the many kind words you have spoken in praise of 

 our plants to your friends and neighbors. I assure you 

 that nothing you can do for us would have helped us 

 more. We receive thousands of orders each year simply 

 through your good words. Just how much we appreci- 

 ate your kindness I cannot fir i words to express, but 

 let me say this; we are strain ig every nerve within us 

 to grow for you the very best grade of plants that it is 

 possible for us to grow, and to give each of you wiio 

 send us an order 100 cents worth of plants and more 

 for every dollar intrusted to us. 



For rw T enty-five years Dad has been selling some of 

 you foils plants, and long before my school days were 

 over, I I :me interested in the business. My younger 

 brother v\ no is now Superintendent of the packing and 

 shipping department became so interested in the busi- 

 ness that he stopped school at the age of fifteen to take 

 an active part in the business. I want to tell you here 

 folks, that I do not believe that this brother of mine 

 100. This isaccording to our records, and we want to 

 given full charge of our packing and shipping depart- 

 ment, and in filling more than thirty thousand orders in 

 a single season, not one error was credited to him, a 

 record that any man should be proud of, and probably 

 never was equalled before. 



As to my office, it befalls my lot to read every one of 

 your orders, to check them all up, not only to see that 

 the remittances are right, but to see if your Post Office, 

 Express Office, and other shipping instructions are 

 right, and to see that every oraer is properly booked 

 and sent to the packing house to be filled. To keep our 

 mailing list alive and up-to-date. To see that every 

 one who sends in an order, that the name is placed on 

 our permanent mailing list and indexed so that the or- 

 der can be referred to at any time. Keeping the big 

 mailing list up-to-date is a big part of my job; and 

 again I want to thank you one and all, for the thous- 

 ands of good names you have sent in to us on the back 

 of our order sheets. Friends, I never read an order 

 without turning over the sheet to look for the names on 

 the other side. These names are at once copied off, and 

 a catalogue mailed to each name and address at once. 

 Across the bottom of your order I write out in large 

 letters: "NAMES SENT WITH ORDER. PLEASE 

 SEE THAT CUSTOMER GETS EXTRA PLANTS AND 

 PROMPT SHIPMENT. 



Friends, the few minutes it takes you to write out 

 these names for us, means more than you might sup- 

 pose. It means that you will not only get full measure 

 this time, but it puts us in touch with thousands of other 

 Folks, who are as anxious for our service as you have 

 been; and they continue to send in more names, and 

 thus the wheel is kept rolling from year to year. In the 

 end, it enables us to give you more in quality and quan- 

 tity for your money than we could ever have given you 

 had you not granted us this favor. 



My office allows me to see and to read practically 

 all the letters and orders that come in. We receive a 

 few complaints, no business as large as this could ever 

 expect to be perfect and above making errors. But 

 when I tell you that less than one error is made in fill- 

 ing every one thousand orders, I believe that youu will 

 agree with me that we have a pretty good organization, 

 and one that you need not be afraid to recommend your 

 best friends to deal with. Through your loyal support, 

 and our hard work, we have grown to be the largest 

 concern of its kind in the world. We are proud of our 

 record, and equally proud of our loyal supporters. 



E. W. TOWNSEND, Jr., Secretary &> Treasurer 



Now as to what we have to offer you this time. I do 

 not believe that we ever had more in quality to offer you 

 than now. A very dry summer caused our plants to set 

 thinly in the beds, and the plentiful rains during the 

 fall months, together with our rich new soil, has made 

 tne finest quality plants I think I ever have seen. I am 

 mighty anxious to begin shipping these plants out to 

 you, and know you are going to be mighty well pleased 

 with them. We planted an increased acreage this time, 

 and hope to be able to take care of all your orders. Our 

 prices have been kept down just as low as we possible 

 could make them and make a living profit for ourselves. 



In closing I want to ask every one of you w T ho re- 

 ceives this book to feel free to call on us in any way of 

 your troubles, and if our humble service can be of help 

 to you, we are always at your command. 



We want you to fully understand that when you 

 send us your money, that our service does not end there. 

 I have not had the pleasure of reading Dad's part of 

 the book, but feel sure that he has made everything just 

 as plain as possible for you. But if there is anything 

 you want to know in reference to making selections, 

 varieties, preparing the soil, mating of varieties, fertil- 

 izer, methods of marketing, and etc., don't fail to write 

 us, and whenever you can make it convenient, don't fail 

 to come see us. You will find us just ordinary hard 

 working farm folks, and will be mighty glad to meet 

 you. 



And whether you will need any plants or not this 

 season, won't you kindly use the order blank and return 

 envelope which will be inclosed with your catalogue — 

 and write the names of any of your friends who you 

 think will be interested in our High Grade Plants, and 

 our Service. And for this kindness we will mail you 

 postpaid, a bundle of our new TOWN-KING, plants for 

 testing. I believe that you will find this one of the best 

 late varieties you have ever seen, and we will be mighty 

 glad to have you try it. Personally, I am sold on this 

 variety, as I fully believe that it will prove the greatest 

 money maker on our entire list. And you will take no 

 chances in buying 1000 plants, as we absolutely guar- 

 antee them to be as represented or your money back. 



Another word: Please get the order in early. The 

 only failure I ever hear of in growing strawberries are 

 mostly from late plantings. We are always ready to 

 make shipment any time from November 1st until May 

 1st. Some seasons as late as May 15th, but not often. 

 Usually April plantings are a success 95 times out of a 

 100. This is according to our records, and we want to 

 serve you when we can serve you best. 



Believe me yours very trulv, 



E. W. TOWNSEND, JR. 



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