THE PRINCIPLES of THIS BUSINESS 



Are The Same Yesterday, Today & Tomorro w 



\V7E are trying to conduct this business along absolutely fair lines, for two 

 reasons: First— Because we believe in the principles of fairness. Second— 

 Because it pays in dollars and cents. In the beginning we discovered that 

 we must have the confidence of our customers or the business would not succeed. 

 There was no way of meeting all of our customers face to face, of establishing 

 confidence by personal contact, so the simple plan was adopted of gaining confi- 

 dence by conducting our business so fairly that confidence would come to us by 

 our acts. It was a fortunate policy, and we have stood by it for more than 

 twenty-two years. 



That we do hold the full confidence of our customers will be seen by the 

 amount of un-solicited testimonials which we are reproducing from all sections of 

 the country. These facts speak louder than any thing we could say. 



We are but human, we have made mistakes. It would be impossible to 

 run any business as large as this without making mistakes; but we have never 

 made an error that we were not willing to correet. We again thank our customers 

 who have stood by us from the very small beginning, and who have recommended 

 us to their friends. To these we attribute a good share of our success. 



MORE THAN 1000 FERTILE ACRES 



Devoted to The Growing of Small Fruit Plants 



A quarter of a century of square dealing, and growing the best plants that 

 it is possible to grow in one of the most favored spot on earth has placed the 

 Townsend Nursery in lead of all other small fruit plant concerns. More than 

 1000 fertile acres devoted to the growing of small fruit plants. Our satisfied cus- 

 tomers are numbered by the thousands in nearly every strawberry section. Town- 

 sends' plants are known everywhere as the standard of quality. 



PLANT CROP SHORT 



Not in many years has the crop of small fruits plants been so short as this 

 time. We have succeeded in growing the best quality plants this year that we 

 have ever offered you, but we have less than one half the quantity. Notwithstand- 

 ing this we have kept our prices down to the very lowest notch possible, and when 

 the extra quality is considered we believe that we are offering you this time the 

 best bargains we have ever done. Another word— the two new introductions in 

 strawberries that we are offering for the first time, are in our honest opinion two 

 of the best if not the very best varieties that was ever offered, namely: "The 

 Prince" and "Lord Salisbury." Don't fail to try both of these, and don't fail to 

 place your order early. 



Thanking every one for the kind co-operation and wishing you a prosper- 

 ous year. 



I am, sincerely yours, 



E. W. TOWNSEND, Pres. & Mgr. 



