TRUE-TO-XAME SMALL FRUIT PLANTS 



29 



OUR SERVICE DEPARTMENT 



We do not consider the deal closed 

 when we accept your money and ship 

 you your order of plants. We are 

 here to guide you in giving advice 

 and in helping you in every way pos- 

 sible in growing and marketing the 

 crop. More than one-half of the time 

 of the writer is spent in correspond- 

 ence with his customers in advising them 

 in the different problems in growing 

 their crops and in making selections. 



In this booklet we are trying to 

 give all the advice possible as to select- 

 ing varieties, manuring, plowing, set- 

 ting plants and caring for them from 

 start to finish— in order to avoid so 

 much unnecessary correspondence as pos- 

 sible during the coming very busy sea- 

 son. But any advice not given here 

 will be cheerfully given for the asking. 



WE COULD GROW JUST STRAW- 

 BERRY PLANTS. 



Just such plants as are grown and ad- 

 vertised by the average plant man. But 

 would we grow ourselves. 



We think not. We have seen the 

 coming and the going of a great many 

 plant growers since we started in the 

 business. 



We would not be content to grow 

 just Strawberry Plants. 



Our one aim is to grow only the very 

 best plants that it is possible to grow. 

 And to make every Townsend customer 

 a leader in his section as a successful 

 strawberry grower. 



For this reason it is to the interest 

 of every berry grower, large or small, 

 to select Townsend as his or her Nursery- 

 man to supply the plants for this year's 

 crop. Mistakes and failures are fatal 

 at this time, we must not take chances 

 and buy something called plants just 

 because they happen to be a little cheaper 

 or a little nearer home. Our packing is 

 perfect. No matter where situated plants 

 should reach you in time, at the proper 

 season— our prices are as cheap as the 

 best p'-ants can be grown and delivered 

 to you. 



Once a Townsend Customer — always 

 a Townsend Customer — WHY? 



The first thought with us when we 

 get a new customer is to try to please 

 him better than he was ever pleased 

 before. We begin by serving him with 

 better plants than he was ever ac- 

 customed to. We give him prompter 

 service than he is used to. We never 

 allow a customer to make a mistake 

 in getting the wrong varieties if we 

 can help it. We are never too busy 

 to sit down and write our customer 



a letter advising him about his order. 

 We try to give every customer a little 

 more than he expects (note what some 

 of them say when writing us;. We 

 do not treat a customer in the above 

 manner just when he is new but we try 

 to give him better service every time 

 he comes back. 



WHEN THE ORDER IS RECEIVED 



When an order is received, first it is 



! handed to our manager. He reads the 



' order and letter over (if accompanied 



by letter), fifty per cent of the orders 



sent to us is left to the Manager's 



; own way to fill, as he think- 



Twenty-five per cent of the orders state : 

 1 if the varieties ordered are not suited 



for my section, please substitute 

 i thing better. The Manager at once takes 

 i his pencil and crosses out any variety 

 not suited ; or if left entirely to him to 

 ; make selections, makes out the order 

 with our very best varieties for the 

 1 particular section, adding a few more 

 plants than the customer expected or 

 paid for. The order goes at once to the 

 Packing House, where it is booked for 

 shipment on a certain day. The fore- 

 man there instructs the bookkeeper to 

 add a few extras. Next the packer gets 

 I the order in hand to fill. He gives 

 I instructions for digging the order and 

 i preparing same for shipment. When 

 plants are counted (after giving two or 

 three plants over to each bundle) the 

 packer finds he has a few bundles over, 

 he places them in the shipment also, as 

 he says no use to leave them over, we 

 will make him feel good when the box 

 is opened. So it goes ; every one who 

 has a crack at the order tries to do a 

 \ little more than he is required to do in 

 ' order to make the customer happy. 



We have no favorites. Every customer 

 is extended the same treatment whether 

 : the order is a dollar or a five hundred 

 dollar order. In short we cou'.d not 

 ask any one of our customers to give 

 us more for our money than we give 

 them, if our positions were reversed. 



A TOWNSEND EVER-BEARING 

 GARDEN PAYS 



January 5th, 1922. 

 Our Townsend Ever-Bearing Garden 

 ordered last Spring done fine, had all 

 the berries we could use and sold some 

 to the neighbors. 



(Signed) W. J. Roberts, Conn. 



Fred Gold, Pa. 

 December 27. 1921. 

 Plants I have bought of you have 

 always been fine and am well i 

 with your service. Never saw better 

 plants than Ford and Big Lake. 



(Signed) A. C. Waterman. 



