Labeled True-to-Name and Carries Our 



Trade-Mark on Each Label 



1 



This is Tour Protection for True toName Quality T^lantf 



For several years past, it has been called to our attention that 

 Agents throughout the Country have been canvassing the rural 

 sections, offering small fruit plants grown by us at prices much lower than 

 our catalogue. Orders have been given them with the expectation of get- 

 ting Townsends' quality plants, only to find out later that the plants pur- 

 chased were not from us at all. To protect our rights, and our customers, 

 each and every bundle of plants sent out by us will carry our trade mark 

 on the label. When you see this, you can rest assured that you are getting 

 true to name plants, and Townsends' Quality. 



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Our Guarantee 



KMTy plant shipped by 

 TownKend's is (guaranteed to 

 be strictly first class, triie- 

 to-namo, free from all injur- 

 ious disease*, and carefully 

 pa(ked to rea<-h you in a 

 jfood growing condition. Any 

 stock that proves otherwise 

 we will replace free of charjfe. 



i^/r. .J^xAr-iA'La.0^ < ^&r>^^j 



mjmJ3}j3}j] ^j^^^^}^m^mM . 



It does not require any great intelligence 

 to realize that when a man advertises his 

 products extensivelv and expensivelv he is 

 bound TO MAINTAIN THEIR QUALITY. 



The Townsends could not afford to sell 

 poor quality plants, even if they were foolish 



enough to want to, which they are not. To them the eight letters that 

 spell TOWNSEND is worth more than anything that could ever be 

 gained by substituting goods of a lower quality. They have devoted 

 over a quarter of a century and tens of thousands of dollars to build 

 up the value of their name, and must maintain its value. 



Similarly, all food products, and all staple goods advertised on a large scale 

 must first of all maintain the value of the advertised name. 



You could not buy the four letters F-O-R-D if you offered Henry Ford one 

 hundred million dollars. He would simply laugh at you. 



The same applies to C-H-E-V-R-O-L-E-T as well as hundreds of household 

 articles that have gained a national reputation by extensively advertising and 

 high quality products. 



They have each put into that name a value that cannot be bought. But 

 they would gladly give you thousands if you could show them how to make 

 the article better. 



Therefore it must be to all our interests to buy goods 

 that have a national reputation. The cost of advertis- 

 ing is not added to the price of the article sold when busi- 

 ness is properly done. But on the contrary, advertising 

 diminishes the cost — for it msKcs possible the gigantic 

 "mass production" which alon^ makes the lower price 

 possible. 



Intelligent advertising of quality products makes low 

 prices possible. Often millions are invested in a name, and 



that name must be protected. And by protecting that 

 name, the public is protected. 



Think of this when you buy an automobile, a suit of 

 clothes, a pair of shoes, a pound of coffee, a bottle of 

 ginger ale, or when you place your next order for plants 

 or seeds. 



Just consider for a moment how much more a Nursery- 

 man, with his reputation at stake, has in the deal than 

 you have. 



No Reputable SEEDSMAN or NURSERYMAN Will Ever Knowingly Disappoint You 



Strawberry Testing Grounds on our farms, where several 

 hundred varieties are being grown. 



$559.17 From 2100 Plan^s 



Mitchell. Ind. 

 From the 2100 plants set. we have sold $559 17 worth of 

 berries from it besides all we have used and given awav to 

 our neighbors and friends. This patch has made us lots 

 of berry customers and made >ou lots of plant customers. 

 I certainly cannot recommend your plants loo highly after 

 what thev did for me. 



ALBERT O. PEED. 



OUR TEST PLOTS 



Constantly on the alert to keep a step ahead of our 

 nearest competitors in the way of better, and improved 

 varieties — The Townsend's Nurseries, for the past quar- 

 ter of a century have their own trial grounds (like the 

 scene shown at leftK It is here that we are able to 

 establish the facts and the quality of each variety that 

 we offer. Not only this, but we carry on tests at the 

 leading Horticultural Stations throughout the country, 

 and from the various reports received from these sta- 

 tions we are in a position to check up on any varletv. 

 and thus give our customers intelligent advice. 



SMALL ORDERS RECEIVE SAME CAREFUL ATTENTION AS LARGE ONES 



