Our 1929 Message 



FOR more than a quarter of a century the 

 Townsend Nurseries have been run on 

 a square deal plan. A\'e have tried to 

 pack Confidence into everv- package of plants 

 that we have ever sent out. 



We realized in the beginning that first we 

 must gain vour confidence, and in order to 

 hold that . confidence we must give you the 

 same square deal ever}- time you come to us 

 with your order. 



Through all our business life — more than 

 twenty-nine years — we have felt that it was 

 more important to please our old patrons than 

 to seek new ones. 



We. never sacrifice quality to make a low 

 price. 



Every Townsend plant has all the quality 

 built into it that such an organization knows 

 how to build. We contribute this quality, to- 

 gether with our fair and courteous treatment 

 of ever)' customer, to our success. Mass pro- 

 duction and low prices without quality may 

 go for a time. But no lasting trade can be 

 built on any product except Quality is pres- 

 ent. Our Motto has always been to grow the 

 best quality plants possible, and to make the 

 lowest possible price. 



Thousands of our customers have grown 

 up with us. They started in a small way just 

 as we did. They have followed our advice 

 and instructions. They have made more 

 money year after year in growing Straw- 

 berries than any other crop. These thous- 

 ands of old custorrers have sent to us tens 

 of thousands of new customers. In this way 

 Townsend's Nurseries have grown until to- 

 day we are the largest growers and shippers 

 of Strawberry- Plants in the world. \Yt en- 

 joy the full confidence of the leading Straw- 

 berry growers throughout the nation. I am 

 not writing this letter tonight in any boastful 

 spirit. I am mighty proud 

 of our business, and just 

 as proud of our long list 

 of faithful customers who 

 have contributed their fair 

 share to our prosperity, 

 and for this faithfulness 

 we are giving to each of 

 them the best that is with- 

 in our power in trying 

 each year to grow plants 

 for them that will please 

 them better, and to give 

 them the best service at 

 our command. 



In w'riting our Catalogs 

 I have always tried my 

 verv- best to make every 



Copyright, 1928, by E, 



26 Plants, the Und 

 that gTow. 



E. W. Townsend, Jr. 



Secretary-Treasurer. 



description of varie- 

 ties as correct and 

 dependable as possi- 

 ble. This is a very 

 hard job, for the 

 simple reason that 

 there are very few 

 varieties that do the 

 same in all sections. 

 Being in touch with 

 the many thousands 

 of customers, I am 

 able to give pretty 

 correct descriptions, 

 and I ask that descrip- 

 tions be c a r e f ully 

 read before making out the order. No mat- 

 ter how large a stock of plants we may have 

 of a variety, when we find that it is not giv- 

 ing satisfaction in a certain section, w^e say 

 that it is not recommended for that section. 

 \\'e are compelled to grow many varieties 

 that are worthless in certain sections, for the 

 reason that they are the most sought for va- 

 rieties ,in other sections. Many old-time va- 

 rieties that were good in their day are giving 

 away every year to newer and better varie- 

 ties. Crescent and Wilson Albany were good 

 enough in their day, but it took the two 

 crossed together to make the Premier, which 

 is the leading money making Strawberry to- 

 day in most sections. 



Dozens of other illustrations could be given. 

 W'e are in the business to please our cus- 

 tomers, as well as to make a living for our- 

 selves. Any advice from our customers on 

 varieties or Cultural 

 Directions is always 

 cheerfully r e c e ived 

 and passed on to our 

 other good friends. 

 \\'e have no secrets 

 in this Big Berry 

 Game. ^^'hat little 

 knowledge we have 

 gained all the world 

 is welcome to. And 

 we are just as eager 

 to seek as we are to 

 give that which we 



t-^p Ii. Sherman Townsend 



"''^^- Vice-President & Gen. MiTT. 



QUALITY AND COSTS 



Careful growing methods with modern machinery 

 has improved our quality. Our customers' and em- 

 ployees' co-operation brings us near our goal — THE 

 QUALITY PLANT. 



QUALITY need not increase costs. Work done 

 right the first time needs no correction. 



Our aim for the coming years is to grow the best 

 quality at the proper costs. 



W. Townsend & Sons. 



