E . AA' . T w X s E N D & Sons' St r a w h e r r y P I a n t s 



15 



^lants For Greater Profits 



acked To Reach You In a Good Growing Condition 



NUMBER OF PLANTS REQUIRED 

 To Set an Acre at a Given Distance Apart 



Plants 



&OWS 



24 inches apart 

 30 inches apart 

 36 inches apart 

 42 inches apart 

 36 inches apart 

 42 inches apart 

 48 inches apart 

 48 inches apart 

 48 inches apart 

 24 inches apart 

 30 inches apart 



12 inches 



12 inches in row 17.000 



12 inches 



12 inches 



18 inches 



18 inches 



18 inches in row 



24 inches 



36 inches 



24 inches 



n row 20,000 



in row 14.000 



n row 12,000 



n row 9.500 



in row 8,000 



.. 7.000 



n row 6.000 



n row 5,000 



in row 11.000 



30 inches in row 7,000 



For hill culture rows should be either 24 

 inches, 30 inches, or 36 inches, and plants set 

 18 inches in row. 



For matted row system, rows should be 

 either 42 or 48 inches; plants set 18 inches to 

 24 inches in row. 



Plowlagr New Ground Turf After Stumps 

 Have Been Kemoved. 



Quality Must Be Obtained On Expensively Advertised Goods 



It does not require any great intelligence to 

 realize that when a man advertises his products 

 extensively and expensively he is bound TO MAIN- 

 TAIN THEIR QUALITY. 



The Townsends could not afford to sell poor qual- 

 ity plants, even if they were foolish enough to 

 wajit to. which they are not. To them the eight 

 letters that spell TOWNSEXD is worth more than 

 anything that could ever be gained by substituting 

 goods of a lower quality. They have devoted over 

 a quarter of a century and tens of thousands to 

 build up the value of their name, and must main- 

 tain its value. 



Similarly, all food products, and all staple goods 

 advertised on a large scale must first of all main- 

 tain the value of the advertised name. 



You could not buy the four letters F-O-R-D if 

 you offered Henry Ford one hundred million dollars. 

 He would simply laugh at you. 



The same applies to C-H-E-V-R-0-L-E-T as well 

 as hundreds of household articles that have gained 

 a national reputation by extensively advertising and 

 high quality products. 



They have each put into that namt a value that 



cannot be bought. But they would gladly give you 



thousands if you could show them how to make 

 the article better. 



Therefore it must be to all our interests to buy 

 goods that have a national reputation. The cost 

 of advertising is not added to the price of the 

 article sold when business is properly done. But on 

 the contrary, advertising diminishes the cost — for 

 it makes possible the gigantic "mass production" 

 which alone makes the lower price possible. 



Intelligent advertising of quality products makes 

 low prices possible. Often millions are invested in 

 a name, and that name must be protected. And by 

 protecting that name, the public is protected. 



Think of this when you buy an automobile, a suit 

 of clothes, a pair of shoes, a pound of coffee, a 

 bottle of ginger ale, or when you place your next 

 order for plants or seeds. 



Just consider for a moment how much more a 

 Nurseryman, with his reputation at stake, has in 

 the deal than you have. 



No Reputable SEEDSMAN or NURSERYMAN Will Ever Knowingly Disappoint You 



Townsend's Plants Always Give Him Highest Yields 







1 



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7227 QUARTS FROM 4000 PLANTS 

 WRITES MR. HECKLER 



Mr. W. B. Heckler -writes from 

 North WaileSi Pa.: — The 2,000 Pre- 

 mier and 2,000 Big Joe purchased 

 from you, we picked Seven thotisanrl 

 two hundred and twenty-seven 

 (7,227) quarts of berries from them. 

 I have always found your plants to 

 give me highest yields. 



Plioto of Mr. Wm. B. Heckler's Field of Premiera. 



