- 10 - 



Term. Buying Policies and Other Practices of Vegetable 



Marketing Organizations in Tennessee . To determine effects 

 of (1) buying policies and practices of firms on quality of 

 strawberries, tomatoes, and cabbage purchased for both intra 

 and interstate markets; and (2) buying policies of firms on 

 price the producer received. 



Agr. Econ. and Rur. Sociol., Hort. 9 (SM-8) 



Consumer Preference, Acceptance, and Merchandising 



Idaho Analysis of Consumer Preference and Price Relationships 

 of Idaho Prunes ~. To learn (1) consumer prune preferences 

 as to size and type package desired, ripeness and size of 

 prunes desired, uniformity of prunes desired, prices preferred, 

 prune substitutes on market, effect of shriveling and other 

 forms of deterioration on buyingj (2) prune consumer char- 

 acteristics as to size of family, occupations and nationality 

 of family; (3) consumer buying and handling practices as to 

 amount of prunes purchased, prices paid, competing fruits in 

 home use, use of fresh, canned and frozen prunes, use of 

 recipe folders; (U) retailer handling and selling practices 

 as to type and size of display of prunes, type and size of 

 package, condition of prunes in store, handling and storing 

 practices, preference as to length of season for handling 

 prunes, competition from other fruits during prune season, 

 store losses from deterioration; (5) wholesale and jobber 

 handling practices and preference as to reasons for storing 

 and length of storage period, who makes decision on cutoff 

 date and how decisions made, preferences as to type and size 

 of package from grower to them, prepackaging procedures; and 

 (6) competition from other fruits during prune season. 

 Agr. Econ., Hort. 338 



Idaho Consumer Preference for Branded Idaho Potatoes . To 



learn (1) consumer preference for: stamped vs. nonstamped 

 potatoes, Idaho Russets vs. Russets from other States; 

 (2) legibility and appearance of stamping tubers with "Grown 

 in Idaho"; (3) competitive position of Idaho Russet Burbank 

 potatoes with Russets from other ^States as measured by: 

 amount and seriousness of defects, tuber size range and 

 uniformity, selling price and volume of Idaho Russet Burbank 

 potatoes as compared to Russets from other States; (k) consumer 

 preferences with reference to: tuber size, grade and quality 

 as related to price and use, source, seasonality of purchases, 

 size of purchase per store visit. 

 Hort., Agr. Econ. 3U2 



