- 12 - 



Maine Evaluation of Merchandising Practices on Retail Sales 

 of Potatoes . Cooperate with Maine Potato Commission and 

 Maine Department of Agriculture in measuring combined effect 

 of advertising and promotional media on potato sales* Con- 

 duct study in markets where Commission conducts an extensive 

 advertising and promotional program with one of quality packs 

 of potatoes. Analyze effectiveness of various types of 

 advertising and promotional media and of complete program* 

 Conduct experiments to learn effect of various types of 

 displays on sales of potatoes in retail stores. 

 Agr. Econ. and Farm Mgt. 113 (NEM-20) 



Maine Costs and Efficiency in Marketing flashed and Unwashed 

 Potatoes of Various Qualities to Meet and to Develop 

 Consumer Demand ." To (1) determine cost of maintaining much 

 of original quality of potatoes from shipping point to con- 

 sumers $ (2) study actual consumer preference for various 

 qualities of potatoes at different price ranges; (3) determine 

 whether consumers prefer washed potatoes to those unwashed 

 and the additional cost of washed potatoes; and (k) study 

 efficiency measures of handling potatoes through various 

 steps in marketing in supplying consumers with various 

 qualities of potatoes. 



Agr. Econ. and Farm Mgt. ES 19 



Mass. Marketing of Frozen Cranberry Products . Survey number 

 of packers of above in Northeast with regards to volume, 

 type of product, containers used, and consumer acceptance. 

 Food Technol. 130 (NEM-16) 



Mich. Measuring and Analyzing the Consumer Market for Fruits 

 and Vegetables . To (1) determine patterns of consumer 

 purchases of individual fruits and vegetables of importance 

 to Michigan; and (2) determine factors associated with 

 different patterns 01 consumer behavior, and measure market 

 potential for Michigan fruits and vegetables. 

 Agr. Econ. 112 



Miss. Consumer Preference for Newly Developed Varieties of 

 Fruits and Vegetables . To learn consumer preferences for 

 newly developed varieties of fruits and vegetables relative 

 to existing commercial varieties. 

 Agr. Econ. HA-21 



