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NEM-20 Effects of Changing Marketing Practices on Product 

 Quality, Consumer Acceptance, and Returns in Marketing 

 Potatoes! To (1) measure consumer acceptance through 

 market testing of new packs of potatoes such as washed 

 potatoes, prepeeled potatoes, and new institutional packs; 

 (2) measure the influence *of merchandising, advertising, 

 and other promotional and marketing practices on sales, 

 margins and returns; (3) determine potential utilization 

 in processed potato products; and (k) evaluate physiological 

 effects of new marketing practices on such factors as taste, 

 color, and keeping quality. 



Maine I-C; N. J. I-H; N. I. (Cornell) I-Cj Pa. I-C. 

 (See also Part 22, Sec. b, N. Y. (Cornell), R. I.) 



SM-4 Increasing Efficiency in the Marketing and Pricing 



of Fresh and Processed Citrus Fruit . To (1) determine 

 demand relationships for citrus and citrus products; and 

 (2) increase the efficiency of handling citrus fruits in 

 the distribution channels. 



Fla. I-B; Fla. I-G (3 projects); P. R. I-A; Tex. I-G; 

 Tex. I-F. 



SM-8 Evaluation of Alternative Vegetable Marketing Organ- 



izations and Handling Methods . To determine (1) how well 

 the existing marketing organizations function for selected 

 producing areas with regard to providing adequate outlets, 

 facilities and services, and to indicate needed improvements; 

 and (2) the feasible methods of maintaining quality during 

 the marketing process and their relative economic advantages. 



Ala. I-A; Fla. I-F; Ga. I-F; La. I-C; Miss. I-H; 



N. C. I-H; P. R. I-C; S. C. I-G; Term. I-B; Term. I-A; 



Tex. I-A (2 projects). 



(See also Part 22, Sec. a, Fla.) 



