Be 
C. 
Be 
F. 
Ge 
MAJOR MARKETING FUNCTIONS AND TYPE OF STUDIES INCLUDED UNDER EACH 
Market Structure and Functional Operation 
Marketing channels; organization of markets; operating policies and 
buying and selling practices in handling, storing, and distribution; 
availability and needs for facilities and services at various stages 
in the marketing process; competitive structure of markets; integration 
in the marketing process; impacts of technological changes. 
Market Prices--Supply, Demand, Consumption, and Other Market Forces 
Elasticities of demand; demand schedules and changes in aggregate con=- 
sumer demands; consumption trends; competitive position of different 
products; prices at different market levels--farm, wholesale, and 
retail--and their relationships; price differentiation and other pric- 
ing policies; quality premiums and discounts; how prices are determined. 
Consumer Preference, Acceptance, and Merchandising 
Forms and amounts of family purchases; methods of processing and prepara- 
tion for acceptability; consumer preference and buying behavior; motiva- 
tions underlying consumer practices in buying; product promotion and 
buying practices. 
Grades and Standards 
Economic implication to producers and consumers of quality groupings 
and standardization; consumer recognition of grades and qualities; 
economics of quality control and maintenance. 
Market Information 
Developing outlook and situation reports and forecasts; methods of im- 
proving statistical reports and news service releases on market receipts 
and movements, prices, stocks; ways of disseminating market information; 
kinds of market information needed and forms in which it is most use- 
ful; ability to use market information; methods of obtaining information; 
accuracy of information. 
Maintaining and Improving Quality--Costs and Returns 
Economic aspects of measures to preserve and control quality and avoid 
losses of quality of products; facilities for proper storage; grading 
and quality improvement programs. 
Costs, Margins, and Efficiency of Operation 
Mark-ups, spreads, and discounts; the composition of margins; operating 
costs and returns and their measurement; input-output relationships 
and economies of scale; design and operation of facilities and equip- 
ment; work methods and organization; factors affecting efficiency. 
