Calif. 
Masse 
Mass. 
Ne Je 
fae = 
ORNAMENTALS AND DRUG PLANTS 
Market Structure and Functional Operation 
Handling and Packaging Cut Flowers and Ornamentals in 
California. To (1) improve efficiency and reduce costs in 
preparation of cut flowers and ornamentals for market; (2) 
develop improved packages and packaging methods; and (3) test 
packages from standpoint of quality of product, cost of market- 
ing and trade acceptability. 
Agr. Econ. 1676 (WM-24) 
Marketing Practices of Florida Flower and Ornamental 
Plant Growers. To learn (1) type and extent of use of various 
selling practices and their effectiveness; and (2) scope of 
distribution of flowers and ornamental plants. 
Agr. Econ., Orn. ES 236, Coop. AMS 
Marketing Horticultural Specialties. To (1) complete 
summarization of survey of marketing practices and prepare 
results for publication; (2) learn relative advantages of 
various packing and packaging materials for handling and 
marketing flowers and plants; (3) discover new outlets and 
merchandising methods; and (4) test adaptability of selected 
marketing practices successfully used on other commodities 
to these products. 
Agr. Econ., Hort. 868 (SM-12) 
Problems in Marketing New England Flowers Through Whole- 
sale Channels. To (1) analyze scope and functions of Boston 
wholesale flower market; (2) define and analyze trade practices 
of wholesalers in Boston Flower Market; and (3) study physical 
facilities of Boston Flower Market with respect to handling of 
flowers and the maintenance of quality. 
Agr. Econ. 125 (NEM-8) 
Improved Marketing for Ornamental Nursery Products in New 
England. To (1) analyze marketing institutions and procedures, 
and location and characteristics of market supply; and (2) 
learn effects of new merchandising techniques on utilization 
of crop. 
Agr. Econ., Hort. 128 (NEM-15) 
Improved Marketing of Ornamental Nursery Products. 
Analysis of roadside marketing will be made to determine 
sources of supply, pricing techniques, types of containers, 
kinds of material sold, volume sold, etc. 
Agr. Econ., Orn. 41 (NEM-15) 
