Oreg. 
Pe Re 
Re ile 
R. I. 
Se Ce 
Tenn. 
2.58 
Improving the Marketing of Oregon Horticultural Specialty 
Crops. To a1) learn areas of production, market structure 
and channels, trade practices and marketing methods, market 
information and prices, and other factors affecting marketing 
of ornamental plants, nursery products, flowers and bulbs; 
(2) identify and evaluate marketing problems associated with 
products; and (3) develop improved methods and techniques of 
marketing these products and test their economic advantage 
from standpoint of costs and returns. 
Agr. Econ. 260 (WM-2,) 
Marketing Ornamentals in Puerto Rico. To (1) analyze 
and evaluate the existing methods and systems of marketing orna- 
mental plants and flowers in Puerto Rico; and (2) appraise major 
problems of selling ornamental crops in local and outside markets. 
Agr. Econ. & Rur. Sociol. 82 (SM-12) 
Market Structure and the Effect of Selected Factors on 
sales of Floricultural Products, To (1) learn and evaluate 
market structure and practices used in distributing cut flowers 
and potted plants in State; and (2) study demand for flowers and 
possibilities of expanding sales through increased availability, 
combined with proper display, improved packaging, and advertising. 
Agr. Econ., Hort, M-510 (NEM-8) 
Improved Marketing of Woody Ornamental Plants. To (1) 
locate outlets us new techniques in merchandising woody 
ornamental plants; (2) study the efficacy of the new tech- 
niques; and (3) determine the adaptability of various species 
and varieties of woody ornamental plants. 
Agr. Econ., Orn. M-511 (NEM-15) 
Marketing Horticultural Specialty Crops in South Carolina. 
To learn G@) scope, location, and operating practices of flori- 
culture and nursery products industry; (2) existing methods and 
systems of marketing ornamental shrubs, cut flowers and foliage 
plants; (3) type and extent of use of various wholesale and 
retail marketing practices; and (4) major problems in improving 
market for horticultural specialty crops. 
Agr. Econ., Hort. 426 (SM-12) 
A Study of the Marketing Methods of the Horticultural 
Specialty Industry in Tennessee. To (1) define in economic 
terms the existing marketing practices of the horticultural 
specialties industry; (2) develop and test ideas designed to 
result in economic gain; and (3) learn major problems stra- 
tegic to improving market for Tennessee-produced horticultural 
specialty crops. 
Agr. Econ. & Rur. Sociol., Hort. 13 (SM-12) Coope ARS 
