Texe 
Wash. 
We. Vae 
Calif. 
Tenne 
= yy 
Improvi the Market for Texas Horticultural Specialt 
Cropse To 1) determine seasonal variations in volume and 
price at wholesale and retail for individual horticultural 
specialty crops; (2) improve use of labor, transportation and 
storage at nursery, and florist establishments by improving 
handling methods, and smoothing out seasonal fluctuations; 
and (3) increase demand and improve distribution of individ- 
ual horticultural specialty crops, determining,a. nature and 
Suitability of grading system now in use, and b. demand 
response to experimental pricing system, advertising, and 
other methods for increasing volume. 
Agr. Econ., Flor. & Landse. Arch. 930 (SM-12) 
Marketing Washington Horticultural Specialty Crops. To 
(1) describe extent of market, marketing channels and methods 
of sale of horticultural specialty crops in state; and (2) 
evaluate merchandising and pricing practices used in sale of 
same in state. 
Agr. Econ. 1308 (WM-21, ) 
Marketing Nursery Crops in West Virginia. To learn 
marketing structure, practices, volumes, trends in demand, 
and needs for improving marketing practices. 
Agr. Econ. 93 (NEM-15) 
Market Prices - Supply, Demand, 
Consumption, and Other Market Forces 
Requirements for Maintaining and anding the Sales 
of California Grown Horticultural Specialties. To (1 
analyze existing marketing practices and channels for State 
floriculturals and ornamentals; (2) appraise impact of 
various social and economic forces on the industry; and 
(3) outline most likely conditions for expanding markets. 
Agr. Econ. 1774 
Expansion of Demand for Horticultural Specialties. To 
(1) analyze consumer preference structures of different socio- 
economic groups for horticultural specialties under existing 
and prospective price situation and marketing methods; and 
(2) explore avenues through which latent consumer preferences 
may be activated, a. innovations in advertising, consumer 
education, b. merchandising practices, and c. price and credit 
policies. 
Agr. Econ. & Rur. Sociol., Hort. 24 
