Colo. 
Storrs 
a Bh as 
Consumer Preference, Acceptance, 
and Merchandising 
Improving the Retailer Acceptance of Colorado Carnations. 
To (1) learn features of present marketing methods that are 
acceptable and undesirable to retailers; (2) develop more 
efficient and reliable methods of marketing; and (3) learn 
additional services and marketing methods which retailers 
desire. 
Agr. Econ., Hort. 233 (WM-2l,) 
The Competitive Position of the Retail Flower Shop in 
(Conn. } Merchandising of Cut Flowers, Flowering Plants and Foliage 
Fla. 
Mich. 
Plants. To provide growers, wholesalers, and retailers of 
floricultural products with information on economic relation- 
ships required for more effective understanding and use of 
their resources employed in merchandising by: (1) learning 
trends in sales volume and prices of above items sold throughretail 
flower shops and through alternative retail market outlets; 
(2) relating sales trends to trends in population and in con- 
sumer income; (3) learning intended use of floral items 
bought from different kinds of retail flower outlets; and 
(4) appraising effects on total consumption and on market 
outlets of recent changes in quantities of pot plants that 
now are available at wholesale and non-florist stores. 
Agr. Econ., Farm Mgt. 241 (NEM-8) 
Expanding the Market for Florida Floricultural and 
Qrnamental Horticultural Crops. To learn possibility of 
expanding market for and increasing net income from Florida 
floricultural and ornamental horticultural crops by testing 
new pricing, packaging and other merchandising methods. 
Agr. Econ, Orn. Hort. 700 (SM-12) 
Merchandising Cut and Potted Flowers in Retail Outlets. 
To qj increase sales of cut and potted flowers; (2) test 
consumer acceptance of cut and potted chrysanthemums from 
retail outlets under various merchandising techniques; and 
(3) recommend procedures for applying results to other 
plants. 
Agr. Econe, Hort. 05=350 
Sales Experiments in Retail Florist Shops. To Gis) 
learn about consumer preferences for flowers; and (2) study 
factors affecting success of sales in retail florist shops. 
Hort. 108 
