Misse 
N. He 
Ne Je 
Ne Ye 
(Cornell) 
Ne Ye 
(Cornell ) 
SS 
Studies of Consumer Preference in Mississippi for Pot 
Plants and Cut Flowers. To study consumer preference for 
blooming pot plants, cut flowers, and foliage plants. 
Hort. HK-28 
Opportunities for the Small Nurseryman in Developing 
Market Outlets. To learn (1) publicity and merchandising 
methods used in state with special attention to problems of 
small and part-time operators; and (2) effectiveness of 
specific merchandising and publicity practices with special 
attention to use of cooperative procedure. 
Agr. Econ. 101 (NEM-15) 
Market Structure and Merchandising for Floricultural 
Products _in New Jersey. To (1) describe and evaluate market 
structure of floricultural industry as part of regional 
study planned by Technical Committee under "Objective No. 13" 
and (2) test and appraise factors influencing sale of flori- 
cultural products in mass market outlets. 
Agr. Econ. 37 (NEM-8) 
Development _of Expanded Retail Sales of Flowers. To 
(1) further explore potential market for cut flowers in food, 
variety and department stores; (2) conduct selling tests with 
different kinds and grades of flowers; (3) develop more satis- 
factory methods of supplyi and packaging cut flowers for 
mass market outlets; and (4) test effects of certain merchan- 
dising techniques in retail florist shops. 
Agr. Econ. 25 (NEM-8) 
Development of Improved Selling and Service Methods for 
Ornamental Plants. To (1) learn pattern of distribution and 
services associated with sales of ornamentals in New York 
industrial and suburban areas; (2) estimate consumer wants 
for changes in or additions to products and services currently 
available, by means of consumer surveys; and (3) conduct 
selling tests based on consumer preference indicators, making 
use of improved packaging and other merchandising techniques. 
Agre Econe, Hort. 30 (NEM-15 ) 
