— Fe 
Ohio The Production and Marketing of Cut Flowers and Flower- 
ing Plants in Small Pots. To 1) produce, obtain and evaluate 
varieties of chrysanthemums, azaleas, hydrangeas, and other 
plant species that are suitable for forcing in small pots or 
can be adapted to that type of production by cultural methods; 
(2) determine production procedures for producing cut flowers 
of such type that are suitable for packaging; (3) determine 
cost of packaging small potted plants and cut flowers at the 
grower level; (4) determine acceptance of packaged potted 
plants and cut flowers by consumers; (5) determine most accept- 
able package to the customer and ones holding up best through- 
out marketing channels; (6) determine prospective sales of 
these potted plants and cut flowers lending themselves to sale 
in packages; (7) determine losses involved in such packaging 
and marketing; (8) determine most effective methods of display 
to customer in the store; and (9) determine volume of sales 
per square foot of space in the store compared to other pro- 
ducts. 
Agr. Econ., Hort. 115 
Ohio Marketing of Nursery Stock in Metal Containers. To learn 
(1) consumer acceptance of container-grown nursery stock and 
evaluate types of containers on basis of acceptable package 
for consumer; (2) extent of losses of container-grown nursery 
stock in marketing channels; (3) extent of losses of container- 
grown nursery stock after sale compared to conventionally 
grown stock; (4) effect container may have on extending selling 
and planting season; (5) most effective methods of display of 
nursery stock grown in containers; (6) volume of sales on a 
sqe ft. basis of display area compared to conventionally-grown 
stock; (7) effect of container-grown nursery stock on total 
nursery stock sales; and (8) consumer acceptance of various 
quality, size, and differently trimmed stock. 
Agre Econ. & Rur. Sociol. 149-2 
Pa. Marketing Methods for Cut Flowers and Potted Plants in 
Pennsylvania. To (1) determine factors influencing demand for 
cut flowers and potted plants; and (2) discover how sales of 
these products may be increased. 
Hort., Agr. Econ. 1172-D (NEM-8) 
Pae Merchandising Ornamental Nursery Products. To (1) learn 
the types of ornamental plants and landscaping services 
desired by home-owners; (2) learn appeals that motivate consumers 
to make ornamental plantings and to find obstacles to 
increased use; and (3) develop suggested merchandising tech- 
niques for increasing volume of ornamentals marketed. 
Agr. Econ. & Rur. Sociol., Hort. 1266 (NEM-15) 
