py 
P. Re ding the ket for Ornamental Crops in Puerto 
Rico. To (1) learn practicability of selling flowers, green 
and foliage plants through super markets, grocery and variety 
stores; and (2) find out best merchandising practices for 
selling these products. 
Agr. Econ. & Rur. Sociol. 114 (SM-12) 
W. Vae Improved Marketing for Cut Flowers and Potted Plants. 
Test new merchandising techniques in terms of consumer 
responses and economic consequences to industry. 
Agr. Econ. 95 (NEM-8) 
Maintaining and Improving Quality - 
Costs and Returns 
Fla. Gladioli Precooling, and Transit Investigations. To 
investigate effect of precooling, transit refrigeration, 
and types of containers on quality of flower and to learn 
associated operating costs. 
Agr. Engin. 860 
Costs, Margins, and Efficiency of Operation 
Ala. Pack and Shi of Horticultural Specialty Crops. 
To (1) determine influence of packing and shipping methods 
on cost of shipping and on condition and survival of horti- 
cultural specialty crops; (2) study methods currently used 
by shippers, in packing and transporting and costs involved; 
(3) study influence of various methods of packing, materials 
used, and transportation methods on condition of products at 
terminal markets; and (4) determine the influence of cultural 
and fertilizer practices and storage and shipping treatments 
on the shelf life of cut flowers. 
Hort., Ent. 544 (SM-12) 
Transportation, Storage, and 
Interregional Competition 
Hawaii Competitive Position of Hawaiian Floral Products in 
Mainland Markets. To (1) examine marketing process through 
which Hawaiian and competing floral products are distributed 
in mainland markets; (2) investigate and report trade attitudes 
toward floral products and trade reaction to procedures used in 
marketing said products on mainland; and (3) analyze supply and 
demand factors for Hawaiian and competing products in mainland 
market. 
Agr. Econ., Hort. 363 (WM-24) 
