NEM-8 
NEM-15 
SM-12 
WM-24, 
Selous 
REGIONAL PROJECTS 
Market Structure and Development for Floricultural Crops. 
(1) To evaluate market structure and changes in marketing 
practices in the Northeast; (2) to develop market practices 
directed toward expanding sales of floral products, and to 
appraise their effects on costs, quality, and sources of 
supply. 
Storrs (Conn.) II-C, Mass. II-A, N. J. II-C, N. Y. 
(Cornell) II-C, Pa. II-C, R. I. II-C, W. Va. II-C 
roved Market for Ornamental Nursery Products. To 
(1) analyze the marketing structure and procedures; (2) measure 
the present trend in demand and the potential demand for nursery 
products and associated services; and (3) test new merchandising 
techniques in terms of consumer responses and economic conse- 
quences to the industry. 
Mass. II-A, N. H. II-C, N. J. II-A, Ne Y. (Cornell) II-C, 
Pare -c. Re) TGLaAy Well Vas TICA 
Improving the Market for Horticultural Specialty Products 
of the Southern Region. To (1) determine the present and poten- 
tial market for Southern horticultural specialty products; and 
(2) improve the efficiency of the handling and marketing of 
Southern horticultural specialty products. 
gies Tae, iain, Ces iy, SH 1, Ty cGy col op 
De Co II-A, Tenn. II-A, Tex. II-A 
Market Development for Selected Horticultural Specialty 
Crops. To develop better methods of marketing selected horti- 
cultural specialty erops through such measures as improvements 
in the products, packages and packaging, storage and handling, 
and selling methods, with particular attention being given to 
cut flowers, foliage, nursery stock, holly and bulbs; and to 
test the economic advantage of alternative marketing practices 
from the standpoint of costs, returns and market acceptance of 
selected horticultural specialty crops. 
Calif. II-A, Colo. II-C, Hawaii II-H, Oreg. II-A, Wash. II-A 
