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Tex, Consumer Demand for and Development of Improved Grades 

 and Standards for PecansT To (1) learn variation in price - 

 quality and grade relationship for in-shell pecans as sold 

 iinder cuirrent marketing practices in retail stores; (2) 

 develop improved, or new, standards and grades designed to 

 eliminate consumer uncertainty as to quality of pecans pur- 

 chased on in-shell basis, inrprove retioms to growers in 

 relation to quality of pecans produced, and improve market- 

 ing practices; and, (3) measure consumer demand and prefer- 

 ence for in-shell pecans sold on improved grade "basis in 

 retail stores compared to previoxis methods of selling and in 

 relation to pecans sold on shelled basis, 

 Agr, Econ,, Home Econ,, Sort, ES 378 



