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Colo. 



Storrs 

 (Conn.) 



Fla. 



Fla. 



Hawaii 



111. 



Improving the Retailer Acceptance of Colorado Carnations . 

 Learn features of present marketing methods that are acceptable 

 and undesirable to retailers, develop more efficient and reliable 

 methods of marketing, and learn additional services and marketing 

 methods which retailers desire. 



Agr. Econ., Om. 233 (WM-24) 



The Competitive Position of the Retail Flower Shop in 

 Merchandising of Cut Flowers, Flowering Plants and Foliage Plants . 

 To provide growers, wholesalers and retailers of floricultural 

 products with information on economic relationships required for 

 more effective understanding and use of their resources employed 

 in merchandising by: (l) learning trends in sales volume and prices 

 of above items sold through retail flower shops and through alter- 

 native retail market outlets; (2) relating sales trends to trends 

 in population and in consumer income; (3) learn intended use of 

 floral items bought from different kinds of retail flower outlets; 

 and (k) appraising effects on total consumption and on market 

 outlets of recent changes in quantities of pot plants that now are 

 available at wholesale and non-florist stores. 



Agr. Econ., Farm Mgt. 2^1 (NEM-8) Coop. AMS 



Marketing Practices of Florida Flower and Ornamental Plant 

 Growers^ To learn(l) type and extent of use of various selling 

 practices and their effectiveness; (2) scope of distribution of 

 flowers and ornamental plants, 



Agr. Econ., Orn. ES 236 Coop. AMS 



Expanding the Market for Florida Flori cultural and Ornamental 

 Horticiiltural Crops . (1) Learn possibility of expanding market 

 for and increasing net income from Florida floricultural and orn- 

 amental horticultural crops. 



Agr. Econ., Om. 700 (SM-12) Coop. AMS 



Competitive Position of Hawaiian Floral Products in Mainland 

 Markets . Examine marketing process through which Hawaiian and 

 competing floral products are distributed in mainland markets; 

 investigate and report trade attitudes toward floral products and 

 trade reaction to procedures used in marketing said products on 

 mainland; analyze supply and demand factors for Hawaiian and 

 competing products in mainland market. 



Agr. Econ., Hort. 363 (WM-24) Coop. AMS 



Merchandising Cut and Potted Flowers in Retail Outlets . 

 Increase sales of cut and potted flowers. Test consumer acceptance of 

 cut and potted chrysanthemums from retail outlets under various mer- 

 chandising techniques. Recommend procedures for applying results 

 to other plants. 



Agr. Econ., Hort. 05-350 



