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N, H. Opporttinlties for the Snail Nurseryman in Developing 



Market Outlets , To learn (1) publicity and merchandising 

 methods used in State vdth special attention to problems of 

 small and part-time operators; (2) effectiveness of specific 

 merchandising and publicity practices with special attention 

 to use of coopjerative procedure. 



Agr. Econ., Om. 101 (NEM-15) Coop. AMS 



N. J. Develotment of Expanded Retail Sales of Flowers . To study 



a wide range of marketing techniques in floriculture, working 

 with growers, retail florists, retail stores, variety stores and 

 others in marketing various kinds of flowers in mass market 

 outlets. 



Agr. Econ. 37 (NEM-8) 



N. J. Improved Marketing of Ornamental Nursery Products . Analysis 



of roadside marketing will be made to determine soiirces of supply, 

 pricing techniques, types of containers, kinds of material sold, 

 volume sold, etc. 



Agr. Econ., Om. hi (NEM-15) 



N. Y. Development of Expanded Retail Sales of Flowers . (1) 



(Cornell) Further explore potential market for cut flowers in food, variety 

 and department stores; (2) conduct selling tests with different 

 kinds and grades of flowers; (3) develop more satisfactory methods 

 of supplying and packaging cut flowers for mass market outlets; 

 and (a) test effects of certain merchandising techniques in 

 retail florist shops. 



Agr. Acon. 25 (NEM-8) 



N. Y. Developm^t of Improved Selling emd Service Methods for 



(Cornell) Ornamental Plant's^ (1) Learn pattern of distribution and services 

 associated with sales of ornamentals in New York industrial and 

 suburban areas | (2) estimate consumer wants for changes in or 

 additions to products and services currently available, by means 

 of consumer surveys; (3) conduct selling tests based on consumer 

 preference indicators, making use of improved packaging and other 

 merchandising techniques. 



Agr. Econ., Hort. 30 (NEM-15) Coop. AMS 



Or eg. Improving the Marketing of Oregon Horticultural Specialty 



Crops . (1) Learn areas of production; market structure and 

 channels; trade practices and maiiceting methods; market information 

 and prices; and other factors affecting marketing of ornamental 

 plants, niirsery products, flowers aixi bulbs. (2) Identify and 

 evaluate marketing problems associated with products. (3) Develop 

 improved methods and techniques of marketing these products and 

 test their economic advantage from standpoint of costs and returns. 

 Agr. Econ., Hort. 260 (WM-24) 



