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Tenn. A Study of the Marketing Methods of the Horticultural 



Specialty Industry in Tennessee * (1) Define in economic terms 

 the existing marketing practices of the horticultural specialties 

 industry and develop ideas with reference to modifications result- 

 ing in economic gains; (2) learn major problems strategic to 

 improving market for Tennessee-produced horticultural specialty 

 crops, 



Agr. Econ,, Hort,, Rural Sociol. 13 (SM-12) Coop. ARS 



Tenn. Expansion of Demand for Horticultural Specialties , (l) 



Analyze consumer preference structures of different soci-economic 

 groups for horticultural specialties under existing and prospective 

 price situation and marketing methods; (2) explore avenues through 

 which latent consumer preferences may be activated: innovations in 

 advertising, consumer education, merchandising practices, price and 

 credit policies. 



Agr., Econ., Hort., Rural Sociol. 2k Coop. AMS 



Tex. Improving the Market for Texas Horticultural Speciality Crops . 



To (l) determine seasonal variations in volume and price at wholesale 

 and retail for individual horticultural specialty crops; (2) improve 

 use of labor, transportation and storage at nursery and florist 

 establishments by improving handling methods, and smoothing out 

 seasonal fluctuations; and (3) increase demand and improve distri- 

 bution of individual horticultural specialty crops, determining (a) 

 nature and suitability of grading system now in use, and (b) demand 

 response to experimental pricing system, advertising, and other 

 methods for increasing vol\ime. 



Agr. Econ., Flor., Landsc. Arch. 930 (SM-12) 



Wash. Marketing Washington Horticultural Specialty Crops , (l) 



Describe extent of market, marketing channels and methods of sale 

 of horticultural specialty crops in State; (2) evaluate merchandising 

 and pricing practices used in sale of same in State. 

 Agr. Econ. 1308 (WM-24) Coop. AMS 



W. Va. Marketing Nursery Crops in West Virginia . Learn marketing 

 structure, practices, volximes, trends in demand, and needs for 

 improving marketing practices. 

 Agr. Econ. 93 (NEM-15) 



W. Va. Improved Marketing for Cut Flowers and Potted Plants . Test 

 new merchandising techniques in terms of consumer responses and 

 economic consequences to industry. 

 Agr. Econ. 95 (NEM-8) 



