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REGICNAL PROJECTS 



NEM-8 Improved Marketing for Cut Flower and Potted Plant Crops , 

 (l) To determine marketing organization and procediires; (2) to 

 evaluate consumer attitudes and buying behavior; (3) to test new 

 merchandising techniques in terms of consimer responses and econcwdc 

 consequences to the industry* 



Cooperating stations and agencies: Federal-grant projects - 

 Storrs (Conn,), Mass., N. J., N, Y.(Comell), Pa., R. I.', 

 W. Va., I-C-, AMS 



NE»-15 Improved Marketing for Ornamental Nursery Products , (l) To 

 analyze the marketing structure and procedures; (2) to measure the 

 present trend in demand and the potential demand for nursery 

 products and associated services; (3) to test new merchandising 

 techniques in terms of consumer responses and economic consequences 

 to the industry. 



Cooperating stations and agencies: Federal-grant projects - 

 Mass., N. H., N'. J., N.Y.(Comell), Pa., R. I., W. Va., I-G, 

 AMS 



SM-12 Ijnproving the Market for Horticultural Specialty Products 



of the Southern Region , (1) To determine the present and potential 

 market for southern horticultural specialty products; (2) to 

 improve the efficiency of the handling and marketing of southern 

 horticultural specialty products. 



Cooperating stations and agoiciess Federal-grant projects - 

 Ala. I-D, Fla., La., P. R., S. C, Tenn. I-G 



WM-24 Marketing Horticxiltural Specialty Crops , (l) To assemble 



basic data on areas of production; on types and seasonal quantities 

 of products marjceted; on marketing channels, practices and methods 

 of sale; on market areas and outlets; and on prices and market 

 information which will permit an evaluation of the marketing problems 

 for these crops. (2) To appraise the impact of improved practices 

 and techniques such as product preparation; packages and packaging 

 methods; grades and grading methods; and merchandising methods on 

 the costs, returns jind market acceptance of horticultural specialty 

 products. (3) To determine the market potentials (including demand) 

 for these products and the factors which may contribute to the 

 expansion or limitation of markets. 



Cooperating stations and agencies: Federal-grant projects - 

 Calif. I-D, Colo,, Hawaii, Greg., Wash. I-G 



