Page Six 



COOPERATION 



** Action {iiid reaction are equal and in contrary direc- 

 tions/' Sir Isaac Newton declared in one of his three famous 

 laws of motion. Kestated as a law of human behavior, the 

 rule would be: 



''Action and icaction are equal and in the same (hrec- 

 tion." 



That is why there is a distinct piactical value, as well as 

 a personal satisfaction, in carrying into one's business life 

 the same consideration, good will and sincerity that one offers 

 one's friends. It brings a substantial return in the form of 

 cheerful cooperation. It makes things move more easily 

 and rapidly. 



An automobile can be cranked into action if it has no 

 self-starter; it can fuss along even if not all its cyhnders are 

 in condition; and it can cover the giound on flat tires. It 

 may not ride well nor rapidly under those conditions, but it 

 will get there. But however fine its type of motor, and in 

 however excellent condition it be otherwise, if for any reason 

 its oil stop flowing, the folks inside had best walk home. For 

 serious trouble, and expensive trouble, is bound to result from 

 driving a motor that is getting no oil. And, similarly, any 

 business that is being driven without regard for the lubrica- 

 tion of its parts will have frequent burn-outs. 



Courtesy and good fellowship make the most effective 

 lubricating oil foi* the machinery of business. They keep the 

 bearings rolling freely, and prevent discoi'dant noises and the 

 discomfort and damage of friction-produced heat. And they 

 promote the condition that makes for the highest efliciency — 

 the smooth coordination of all the parts in accomplishing the 

 purpose of the whole. In business, that condition is (tailed 

 cooperation. 



