4 



LOVETT'S NURSERY, LITTLE SILVER, N. J. 



and How to Qrow Them, with the Help of 

 Lovetfs Pot'Qrown Plants 



There is no reason why anybody could not grow berries 

 as pictured in this book, and surely every home garden 

 should have its own Strawberry bed. Strawberries are 

 among the easiest fruits to grow. The Strawberry plant 

 is truly a healthy weed, and given half a chance it can- 

 not help but thrive and bear liberal crops of delicious 

 fruit. But alas, the average "layer" plant, set out late in 

 the season, does not have half a chance. Dry weather, 

 that is likely to occur late in June and during July, spells 

 death to thousands of the ordinary layer plants. Disap- 

 pointment, due to this fact, has kept many planters from 

 attempting to have a Strawberry bed, and it was a reali- 

 zation of this which first caused the founder of this busi- 

 ness, almost half a century ago, to start propagating pot- 

 grown plants. 



The pot-grown Strawberry is a firmly established plant 

 which, when set out in the garden in any kind of weather, 

 w^ill do well because it already has. a complete root sys- 

 tem. When ordinary care is exercised in setting out such 

 plants, the gardener will not lose one. 



Since 1877 our business in pot-grown Strawberry plants 



has assumed gratifying proportions. And we can truth- 

 fully say that never did we have a finer stock of mother 

 plants from which to propagate than this year. We are 

 prepared to fill orders up to a million plants. And we as- 

 sure you that with the skilled help at our disposal (many 

 of our men having been with us for years) we offer you a 

 plant product second to none in America. 



With plants of this kind we recognize no limitations as 

 to the distances we can ship. Satisfied Lovctt customers 

 can be found from our most northern States to the Gulf, 

 and from the Atlantic to the Pacific. Besides having 

 skilled plantsmen to grow the plants, we have men who 

 know how to pack them for any long journey. If you 

 have never dealt with us, it will be a pleasure to have 

 you put our service to the test. If in the past Lovett's 

 service has been satisfactory, please tell your jritnds and 

 come again. On the other hand, if any service that we 

 have ever rendered has not been up to standards to which 

 you arc accustomed, please kt us know; for we fully realize 

 that no business endures which does not make friends and 

 satisfied customers. 



Modest Crops this Fall^ from Everbearing Sorts 



The illustrations shown on opposite page and on the 

 front cover will give you a fairly good idea as to the stock 

 of specimen plants ready for distribution this season. If 

 such plants as this are set into the garden, any time dur- 

 ing July and early August, they will take hold at once, 

 bloom freely, and will bear some fruit this fall, — provided 

 the gardener selects Everbearing varieties as offered on 

 pages 6 to 9. Last year we made a shipment of the variety 

 Lovett's All Season, as further described on pages 6 to 7, 

 to a customer on Long Island. The plants were set into 



the garden during the first week in August; by September, 

 they had made a remarkable top growth and were bloom- 

 ing freely; and on the second of October, the first half- 

 dozen ripe berries were gathered, — and the plants contin- 

 ued to bear up to middle of November, surviving light 

 frosts without injury. Wherever the climate is congenial, 

 wc can promise our customers a fair crop of Everbearing 

 Strawberries this fall from plants of the type wc offer 

 herewith, set out any time during July and the early part 

 of August. 



