THE Z?teet<» PICTURE IN 1952 



A picture of Quality — of Age 



of Dependability — of 



Progressiveness 



In the photo at the right, Alfred Putz and I are dis- 

 cussing some of the new and wonderful items offered 

 in this 1952 Dreer catalog. When the snap-shot was 

 made, we were talking about a report from our grow- 

 ing supplier on the tremendous yield of the new Dreer's 

 "Luscious-Meat" Tomato, a sensational Stokescross F2 

 Hybrid. The gentlemen whose portrait looks down on 

 us is Henry A. Dreer, whose high regard for quality 

 and customer service founded our organization in 1838. 



I liked this snap-shot so much that I wanted all of 

 you to see it. This picture illustrates the spirit of our 

 organization better than any one thousand words. 



The picture starts, of course, with Henry A. Dreer. He 

 started this company and built it to an unrivaled posi- 

 tion as a quality garden company. He believed in and 

 practiced the belief that it was quality and real 

 economy — not cheaper, poor-grade seeds that people 

 wanted to buy, and that he wanted to sell! And the 

 long friendship and loyalty of hundreds of thousands 

 of American gardeners proved that he was right! He 

 believed in keeping abreast of and ahead of the times, 

 in offering the best of the newest always. 



Although 114 years have passed, the basic spirit of 

 our organization is like that of old. Through good times 

 and bad, we have not lost faith as a company in the 

 wisdom of selling only quality merchandise — of offering 

 friendly service — of keeping modern and up-to-date and 

 of constantly striving to develop and introduce better 

 varieties of plants and more modern tools, chemicals 

 and other garden aids. 



I was very happy when, shortly after assuming the 

 Presidency of Henry A. Dreer in August of 1951, Alfred 

 Putz and several others who had helped to make and 

 keep our reputation, and who had been missing from 

 the Dreer's of the last few years, agreed to return and 

 to help me in my reorganization plans for a quality, 

 rededicated, newer, better company. I feel that all of 

 us together, with the spirit of "Henry" looking down on 

 us, form a balanced picture of age and reliability, ex- 

 perience and knowledge and youthful progressiveness. 



I know that you'll enjoy Dreer shopping for your 

 spring and summer garden supreme, as you and your 

 friends have for so many years. We're looking forward 

 to helping you plant many finer gardens — Dreer Gardens. 



Happy Gardening and Happy Harvesting! 



RICHARD A. SNELLING ("Dick Dreer") 

 President 



WHAT IS A GUARANTEE? § 



We believe that a guarantee must represent a Vi 



company's faith in the quality of its product — III 



without qualifications or limitations. J| 



OUR GUARANTEE 'fl 



is just that: — an unlimited expression of our faith n 



that you will prefer Dreer's products. » 



If you are not fully satisfied, we expect and 2 



want you to let us know, so that we may a 



refund, exchange or replace immediately any ri 



item that did not satisfy you or that, with proper f 



attention, failed to produce. Jl 



Remember — a guarantee is a matter of practice — J 



not of promise. 114 years of Dreer's leadership 3 



makes our guarantee a constitution. J 



NOTICE: No price for any article listed or 

 described herein exceeds the ceiling price for 

 that article, as determined under the applicable 

 O.P.S. Ceiling Price Regulation. 



Left, Alfred Putz, Dreer Chief Horticulturist, 

 Garden Columnist "Garden Notebook", N. Y. 

 Herald Trihiive, Assoc. Editor Garden magazine, 

 author many published works on gardening. 

 Center, Richard A. Snelling, new President of 

 Henry A. Dreer, Inc. 



Above, Portrait of Henry A. Dreer, the founder 

 of the corporation. 



BUY BETTER FROM DREER'S IN 

 1952 as 1838 BECAUSE: 



• OUR REPUTATION IS AS A QUALITY LEADER, and 

 "Quality" is the word uppermost in the minds of our growers 

 and buyers when planning virhat items to offer you. 



• REAL CUSTOMER SERVICE is a Dreer's institution— and 

 keeping up with the times to bring you ever-better service is 

 our aim and pledge. 



• CAREFUL HANDLING of your order makes it convenient, 

 economical and trouble-free to garden-shop by m.ail at Dreer's. 



• TESTED PRODUCTS avoid any possibility of disappointment 

 to you — we test every item by the most rigid standards. 



• AN AGE-SECURED GUARANTEE— the most inclusive, most 

 meaningful in the industry. You can't lose! 



• UP-TO-DATE PROGRESSIVENESS— in bringing you new and 

 improved garden products first. Others have just started pre- 

 treating seeds to improve germination and to reduce "Damp- 

 ing-off" Dreer's had been pre-treating seeds before packing 

 for years! 



e SEED AND PLANT FRESHNESS AND HEALTH— Dreer's dates 

 all packets to assure freshness and top-notch germination. 

 You can be sure that Dreer seeds are freshest, most vital! 



• WE PAY THE POSTAGE on seeds and bulbs and, despite 

 rising parcel post costs, on all garden items in this catalog 

 except a few fertilizers and insecticides. 



A Quick INDEX to Your Gardening Pleasure 



Page 

 1952 All America Flowers 2 

 1952 All America 



Vegetables 25 



Asters 5, 19 



Bird Feeders 36 



Bulbs 22-24 



Comfy Cultivator 33 



Dahlias 23 



Fertilizers 30, 38 



Flower Seeds, Annual. 2-15, 19 

 Flower Seeds, 



Perennial 6-9, 18 



Fruits 37 



Garden Supplies ....30-36,38 



Gladiolus 22 



House Plant Seeds 18 



Page 



Indoor Seed Starters 35 



Insecticides 32 



Lawn Grass Seeds 38 



Lilies 24 



Marigolds 40 



Petunias 12, 19 



Plants, Perennial 16, 17 



Plant Supports 33 



Roses 20, 21 



Snapdragons 4 



Spraying Equipment 33 



Tomato, Dreer's Luscious 



Meat 29, 39 



Vegetable Seeds . . . .25-29, 39 

 Zinnias 1, 2, 14 



HENRY A. DREER, INC., 1934 Arch St., Philadelphia 3, Pa., Phone: LOcust 4-1845 



