4 



LOVETT'S NURSERY, LITTLE SILVER, N. J. 



How to Grow Bumper Crops of Fine Strawberries 



To begin with, we are going to give you the principal reason why every home garden should have its 

 own Strawberry patch. The Strawberries grown to sell on the market must have firm flesh and strong skin 

 that's what makes them good market fruit. But these two characteristics seldom go hand in hand with 

 quality. Moreover, market fruits must be of bright color. Yet, some of the greatest quality berries, like 

 Edmund Wilson, of the Van Fleet Hybrids, are of too dark color and too irregxxlar shape to be considered 

 good market varieties. 



To summarize: - the market grower chiefly looks for regular shape, soild flesh and strong skin ; the home 

 gardener mostly cares for tender flesh and quality within. Seldom do we find all these characteristics in one 

 v'ariety This difficulty constitutes the principal reason for the desirability of the home berry patch. 

 Strawberries are among the easiest fruit? to grow. The Strawberry plant is truly a healthy weed, ana given 

 half a chance it cannot help but thrive and bear liberal crops of delicious fruit. But, alas, the average 

 layer plant, set out late in the season, does not have half a chance. Dry weather, that is likely to occur 

 late in june and duruig July, spells death to thousands of the ordinary layer plants. Oisappointment, due 

 to this fact, has kept many planters Irom attempting to have a Strawberry bed, and it was a realization of 

 this which first caused the Fountler ot this business, almost half a century ago, to start propagating put- 

 grown plants. 



The pot-grown Strawl>erry is a lirnily e^itablished plant wliich, when set out in the garden in an^ kind 

 of weather, will do well because it already has a complete root system. When ordinary care is exercised in 

 setting out such plants, the gardener will not lose one. 



Last spring an enthusiastic customer sent us the picture shown above. These plants had traveled three 

 days and nights (and they arrived on May 22nd, the hottest May 22nd since 1881) and were received in 

 such perfect condition as to cause him to take their pictures. The plants were not even wilted, the foliage, 

 blossoms and young fruits appearing tip-top in every way. Subsequent reports proved that not a single 

 (>iant of over a hundred either suffered or got lost. 



W'lth plants of this kind we recognize no limitations as to the distances we can ship. Satisfied Lovett 

 (.ustomers can be found from our most northern States to the Gulf, and from the Atlantic to the Pacific. 

 Besides having skilled plantsmen to grow the plants, we have men who know how to pack them for any 

 long journey. If you have never dealt with us, it will be a pleasure to have you put our service to the test. 



Modest Crops this Fall, from Everbearing Sorts 



The illustration of a potgrown plant on the preceding page will familiarize you with the nature of the 

 stock of specimen plants which we are sending out this season. This type of plant stands for complete 

 msurance against loss. Set out any time during July or August, it will take root at once, bloom freely and 

 make a strong growth by fall. You may even hope to gather a moderate amount of fairly good sized fruit 

 ^>efo^e frost if you should set out plants of the Everbearing varieties. 



Among the latter we want to call vour particular attention to I^M'ett's "All Season," last year s novelty, 

 which Ls fully described on pages 7 and 8. In addition to the free bearing characteristics of enormous berries, 

 it has proved to be of a marvelous constitution. Last winter was about as unfavorable a season for Straw- 

 lierries in many sections as we have ever experienced. Strawberry plants do not like open winters, the 

 alternate freezing and thawing producing heainng, which frequently proves fatal. It seems, however, that 

 Lovett s All Sea.son is exceptionally well anchored by a root system unsurpassed in any variety we know. 

 As a result, the plants came through in fine shape, and at this writing, june 5th, are literally loaded with 

 ripe as well as green berries, and a great abundance of flowers. 



All Everbearing varieties will bear clear up to heavy frosts, minor frosts that occur earlier in the season 

 doing very little or no damage whatever to eitner plants or fruit. 



